Innovation in Etisalat
BACKGROUND INFORMATION
The company – Emerging Markets Telecommunication Services (EMTS), a joint venture initiative of Etisalat in United Arab Emirates and Mubadala Development Company came to Nigeria in 2007 following which it purchased a Unified Access License through the National Communications Commission. The license purchased had within it a mobile license to be operated on the 1800 and 900 MHz GSM spectrum. Following the due registration of the company with the relevant authorities (Corporate Affairs Commission & Nigerian Communications Commission) as an institution under private ownership, the company began trading under the name Etisalat (www.etisalat.com.ng).
Etisalat has its origins in the United Arab Emirates where it began operations in 1976 and has since spread to 18 countries across the Middle East, Africa and Asia. The years of experience has enabled the company to put in place the most modern infrastructure that can be found in the telecommunications business; the years of experience across different continents has also enabled them to become experts at innovating to meet the different needs of their teeming customers as well as becoming a leader in the delivery of quality service (www.etisalat.com.ng).
Following the successful bid to obtain a GSM License in January 2007, the first call on the Etisalat Nigeria Network was made on 13 March 2008; witnesses to the occasion were officials of the Nigerian Communications Commission and Members of the Nigerian Senate Committee on Communications. The innovation prowess of the company was first felt in September of 2008, when the company opened its doors and networks to the teeming populace by commencing commercial operations; the campaign started with 0809uchoose; the idea was to encourage Nigerians choose memorable or special numbers as their mobile numbers. Full commercial operations started the following month – October 2008 (www.etisalat.com.ng).
The company has enjoyed tremendous growth since it
The company – Emerging Markets Telecommunication Services (EMTS), a joint venture initiative of Etisalat in United Arab Emirates and Mubadala Development Company came to Nigeria in 2007 following which it purchased a Unified Access License through the National Communications Commission. The license purchased had within it a mobile license to be operated on the 1800 and 900 MHz GSM spectrum. Following the due registration of the company with the relevant authorities (Corporate Affairs Commission & Nigerian Communications Commission) as an institution under private ownership, the company began trading under the name Etisalat (www.etisalat.com.ng).
Etisalat has its origins in the United Arab Emirates where it began operations in 1976 and has since spread to 18 countries across the Middle East, Africa and Asia. The years of experience has enabled the company to put in place the most modern infrastructure that can be found in the telecommunications business; the years of experience across different continents has also enabled them to become experts at innovating to meet the different needs of their teeming customers as well as becoming a leader in the delivery of quality service (www.etisalat.com.ng).
Following the successful bid to obtain a GSM License in January 2007, the first call on the Etisalat Nigeria Network was made on 13 March 2008; witnesses to the occasion were officials of the Nigerian Communications Commission and Members of the Nigerian Senate Committee on Communications. The innovation prowess of the company was first felt in September of 2008, when the company opened its doors and networks to the teeming populace by commencing commercial operations; the campaign started with 0809uchoose; the idea was to encourage Nigerians choose memorable or special numbers as their mobile numbers. Full commercial operations started the following month – October 2008 (www.etisalat.com.ng).
The company has enjoyed tremendous growth since it
References: Kubler-Ross, E. (1969) On death and dying. London: Routledge. Lewin, K. (1947) ‘Frontiers in group dynamics: concept, method and reality in social science; social equilibria and social change’, Human Relations, 1 (1), pp. 5-41. Mohnen, P, Palm, F, Loeff, S, & Tiwari, A 2008, 'Financial Constraints and Other Obstacles: are they a Threat to Innovation Activity? ', De Economist (0013-063X), 156, 2, pp. 201-214, Business Source Complete, EBSCOhost, viewed 2 January 2014.