Innovation in Apple

Satisfactory Essays
Topics: IPod, ITunes
Innovation in Apple, Inc.

Part I: Thinking a technological innovation
Apple Inc, is incorporated in 3 January 1977 as a multinational corporation which serves as a manufacturer and designer in the consumer electronics sector. Their focus point is production, marketing and support service of personal computers, computer hardware and software portable mp3 players, portable video players and finally mobile phones with the multimedia function. The company is located in USA, California, Silicon Valley. Today the company has over 200 retail stores all around the world. Retail stores consist of products such as computers, software, iPod music players, iPhone cell phones, third-party accessories, and other consumer electronics such as the Apple TV. This retail stores function as Studio for training with Apple products, and also all stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public. In Genius Bar, customers can receive technical advice or set up service and repair for their products. So retail stores provide simulation and repair services. Current products of Apple Inc. is divided into two as hardware and software. For hardware segment Apple Macintosh family is the price premium products of Apple Inc with high qualified features and design. iMac, iBook, Macbook, iPod, iPhone are certain hardware products. From software side Apple develops its own operating system to run on Macs. iDVD, iMovie, iPhoto, iTunes, GarageBand, and iWeb are sofwares which are compatible with Macs. The customer target of Apple is generally consist of consumers who search for superior quality and sophisticated design. Before iPod and iPhone the consumer range of Apple is limited with Mac. users. Their share in the market is very low because of the competition with Microsoft. The strategy of Microsoft interfere compatibility of software with other computers. Microsoft is providing practical and for everyday usage systems. Not much

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