Innovation At International Foods Case Study

Good Essays
Topics: Idea, Management, Plan, IDeaS
Innovation at International Foods
Wilmington University
ISM 350
Instructor: Reshid Walker

The International Food Group (IFG) was the largest purveyor of food products in the world. Since IFG went public in the 1980s they continued to grow while acquiring companies by the dozen each year. Some of the companies were competition that needed to be eliminated while others had good ideas which IFG liked.
Josh’s company, Glow-Foods, fortunately had some ideas that attracted IFG. Josh, while not very important himself was asked to meet with John Ahern and Tonya James, manager if IT marketing. John and Tonya were impressed with Josh’s work at Glow-Foods using social networking and other multimedia to market Glow-Foods.
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He first met with Tonya, who expressed her excitement in having Josh onboard. Tonya would be responsible for helping Josh work through the many obstacles she knew would lay ahead. The obstacles were within IT as well with the larger company as a whole.
Tonya introduced Josh to Rick Visser, the chief technology officer. Rick was in charge of architecture, security, risk management and the technology roadmap. Rick quickly reminded him there are procedures must be followed. It did not take long for Josh to realize there might be a bit more obstacles than he would like. Moving from a smaller company like Glow-Foods to IFG meant drastic changes in the process.
Initially issues began to surface slowly, starting with a polite email from Visser reminding the team that access to instant messaging and Facebook required prior approval from his group. Next a request to outline proposed work, with costs and benefits for the next fiscal year, beginning six months from now. Josh and his team were understandably frustrated since they had to be innovative and think outside the box while following a very restrictive
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There are several avenues Josh can take. For the first item, I believe Josh can do several things to help alleviate fear of an interactive web site. One would be to reach out to others who may be doing something similar and get their feedback. Another would be to just lay out some basic procedures for getting negative feedback. Chances are there will obviously be some for one reason or another; maybe the idea of coupons or refund programs could be looked into, although outside the IT realm, there could be others in the company who could help with this idea. The second talking point of reaching out to different communities did not appear to get a lot of push back. It may be that this idea can proceed with little resistance. The third and the most controversial talking point is the cloud. Josh would definitely have to work closely with Rick and come up with a cost effective plan that works for the company, at the same time will alleviate their fears of the “cloud”. A well laid out plan explaining the process, the risk management and the benefits of the cloud will help win support for this final point of his

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