Innovation and Entrepreneurship
TABLE OF CONTENTS
STATEMENT OF PURPOSE 3
1.0 EXECUTIVE SUMMARY 3
2.0 DESCRIPTION OF THE IDEA 4 2.1Company summary 4 2.2 Mission, Vision 6
3.0 MARKET ANALYSIS 6 3.1 Overview of UK advertising spending trends 6 3.2 Market Trends 9 3.3 Competitor Analysis 10 3.4 Critical Risks and Problems 11
4.0 STRATEGY AND IMPLEMENTATION SUMMARY 13 4.1 Competitive Edge 13 4.2 Marketing Strategy 14
5.0 MANAGEMENT TEAM 14
6.0 FINANCIAL PROSPECTS 15
7.0 PROPOSED FUNDING 19
8.0 REFERENCES 20
9.0 APPENDIX 21 9.1 Questionerfor Members of Public 21 9.2Questioner for Traders / Business Owners 22 9.3 Financial analysis / Profit and Loss Forecast 23 9.4 Church Street 25
STATEMENT OF PURPOSE
This business-plan is executed and performed for the purpose of attracting a sum of £17.500 from venture capitalists in exchange of the 15% share in our company. Appendix 1 shows a monthly cash flow prediction for the first 5 years of the company 's operations.
1.0 EXECUTIVE SUMMARY
ItCoutns is formed as a limited company by Ruth , Lloyd , Maka and Billi. All co-founders are MBA students with practical experiences in different industries.
ItCounts is an online (website) and offline (magazine/ flyers) advertising platform for businesses located and operating in Church Street. The platform offers deals, promotions and information on products and services to local communities as well as other interested consumers. In addition to the offerings, community members will have the opportunity to socially engage, publish news, form groups and distribute information on the platform.
ItCounts’ market strategy focuses on advertising in Church Street, London and the surrounding areas, as the company grows, ItCounts will commence marketing in other areas of London.
ItCounts requires £27,500 as a startup fees. The break-even analysis indicates that £13,000 will be needed in monthly revenue to reach the breakeven point in 11 months and 21 days.
2.0 DESCRIPTION OF THE
STATEMENT OF PURPOSE 3
1.0 EXECUTIVE SUMMARY 3
2.0 DESCRIPTION OF THE IDEA 4 2.1Company summary 4 2.2 Mission, Vision 6
3.0 MARKET ANALYSIS 6 3.1 Overview of UK advertising spending trends 6 3.2 Market Trends 9 3.3 Competitor Analysis 10 3.4 Critical Risks and Problems 11
4.0 STRATEGY AND IMPLEMENTATION SUMMARY 13 4.1 Competitive Edge 13 4.2 Marketing Strategy 14
5.0 MANAGEMENT TEAM 14
6.0 FINANCIAL PROSPECTS 15
7.0 PROPOSED FUNDING 19
8.0 REFERENCES 20
9.0 APPENDIX 21 9.1 Questionerfor Members of Public 21 9.2Questioner for Traders / Business Owners 22 9.3 Financial analysis / Profit and Loss Forecast 23 9.4 Church Street 25
STATEMENT OF PURPOSE
This business-plan is executed and performed for the purpose of attracting a sum of £17.500 from venture capitalists in exchange of the 15% share in our company. Appendix 1 shows a monthly cash flow prediction for the first 5 years of the company 's operations.
1.0 EXECUTIVE SUMMARY
ItCoutns is formed as a limited company by Ruth , Lloyd , Maka and Billi. All co-founders are MBA students with practical experiences in different industries.
ItCounts is an online (website) and offline (magazine/ flyers) advertising platform for businesses located and operating in Church Street. The platform offers deals, promotions and information on products and services to local communities as well as other interested consumers. In addition to the offerings, community members will have the opportunity to socially engage, publish news, form groups and distribute information on the platform.
ItCounts’ market strategy focuses on advertising in Church Street, London and the surrounding areas, as the company grows, ItCounts will commence marketing in other areas of London.
ItCounts requires £27,500 as a startup fees. The break-even analysis indicates that £13,000 will be needed in monthly revenue to reach the breakeven point in 11 months and 21 days.
2.0 DESCRIPTION OF THE
References: Total UK advertising spend annual % change (at current price and at constants prices) Available at http://expenditurereport.warc.com/ [Accessed on 03 May 2013] IPA (Institute of Practitioners in Advertising) (2011), total ad spend [online]