Innovation
CREATIVITY REATIVITY
Report produced for the EC funded project INNOREGIO: dissemination of innovation and knowledge management techniques by Dr
Eleni Sefertzi
J
A N U A R Y
2 0 0 0
CREATIVITY
1
Contents
1 Description
1.1 1.2 1.3 1.4 1.5 What is Creativity Objectives of Creativity Description /structure of the methodology /alternative solutions Expected results /benefits Characteristics of providers
2
Application
2.1 2.2 2.3 2.4 Where Creativity development has been applied Types of firms /organisations concerned Implementation cost Conditions for implementation
3
Implementation
Brainstorming Story boarding Lotus Blossom Checklists Morphological Analysis Mapping Process The Excursion Technique Computer-based creativity techniques Artificial Intelligence models of creativity Idea processors software Visualisation and graphical systems Spatial representation tools
4
Bibliographic references
Annexes
Table 1: Stimulus to extend perspective to approach a problem Table 2: Brainstorming Phases Table 3: Osborn’s Checklist Figure 1: Lotus Blossom sample
INNOREGIO project
Dr E. Sefertzi
CREATIVITY
2
1
1.1
DESCRIPTION
What is Creativity
There are many definitions of creativity. A number of them suggest that creativity is the generation of imaginative new ideas (Newell and Shaw 1972), involving a radical newness innovation or solution to a problem, and a radical reformulation of problems. Other definitions propose that a creative solution can simply integrate existing knowledge in a different way. A third set of definitions proposes that a creative solution, either new or recombined, must have value (Higgins 1999). A novel idea is not a creative idea unless it is valuable or it implies positive evaluation. Also, according to dt ogilvie (1998), imagination, which involves the generation of ideas not previously available as well as the generation of different ways of seeing events, is important to achieve
Report produced for the EC funded project INNOREGIO: dissemination of innovation and knowledge management techniques by Dr
Eleni Sefertzi
J
A N U A R Y
2 0 0 0
CREATIVITY
1
Contents
1 Description
1.1 1.2 1.3 1.4 1.5 What is Creativity Objectives of Creativity Description /structure of the methodology /alternative solutions Expected results /benefits Characteristics of providers
2
Application
2.1 2.2 2.3 2.4 Where Creativity development has been applied Types of firms /organisations concerned Implementation cost Conditions for implementation
3
Implementation
Brainstorming Story boarding Lotus Blossom Checklists Morphological Analysis Mapping Process The Excursion Technique Computer-based creativity techniques Artificial Intelligence models of creativity Idea processors software Visualisation and graphical systems Spatial representation tools
4
Bibliographic references
Annexes
Table 1: Stimulus to extend perspective to approach a problem Table 2: Brainstorming Phases Table 3: Osborn’s Checklist Figure 1: Lotus Blossom sample
INNOREGIO project
Dr E. Sefertzi
CREATIVITY
2
1
1.1
DESCRIPTION
What is Creativity
There are many definitions of creativity. A number of them suggest that creativity is the generation of imaginative new ideas (Newell and Shaw 1972), involving a radical newness innovation or solution to a problem, and a radical reformulation of problems. Other definitions propose that a creative solution can simply integrate existing knowledge in a different way. A third set of definitions proposes that a creative solution, either new or recombined, must have value (Higgins 1999). A novel idea is not a creative idea unless it is valuable or it implies positive evaluation. Also, according to dt ogilvie (1998), imagination, which involves the generation of ideas not previously available as well as the generation of different ways of seeing events, is important to achieve
References: Source: European Commission, Innovation Management Techniques in Operation, European Commission, DG XIII, Luxembourg, 1998. Incubation Syntheses Evaluation Source: European Commission, Innovation Management Techniques in Operation, European Commission, DG XIII, Luxembourg, 1998.