Innocent: European Markets

Pages: 11 (5908 words) Published: October 28, 2014

Marketing test 2
1a)
I’ve chosed to use the following three relevent segmentation criterias, for the Innocent smoothie products: behavioural, psychograpic and demographic. Behavioural: their products are adressed to customers who wants healthy food, and who wants to live in a healthy way. These customers might also want to improve their self-image because of Innocent’s strong reputation, and for its high prices, which are not affordable for everyone. Psychographic: those who buy Innocent’s smoothies, are mostly wealthy-, time-, and health-conscious consumers, who are replacing a meal with a smoothie, because it’s quicker than preparing a healthy meal. These consumers has typically busy jobs, but stays aware of their health, and wants to consume the right amount of fruits and vegatables per day in a busy work enviroment. Demographic: Innocent’s products are sold only in certain supermarkets principally in the UK and Ireland, but also in many other european markets such as: Germany, France, Netherlands, Scandinavia and others. Costumers are busy, well-doing people, with variable ages. They can be young workers or middle-aged families with or without children, and both men and women. 1b)

Innocent’s products are oriented in the european markets to people who are aware of their health, and who wants to live a healthy life. Marketing test 2
1a)
I’ve chosed to use the following three relevent segmentation criterias, for the Innocent smoothie products: behavioural, psychograpic and demographic. Behavioural: their products are adressed to customers who wants healthy food, and who wants to live in a healthy way. These customers might also want to improve their self-image because of Innocent’s strong reputation, and for its high prices, which are not affordable for everyone. Psychographic: those who buy Innocent’s smoothies, are mostly wealthy-, time-, and health-conscious consumers, who are replacing a meal with a smoothie, because it’s quicker than preparing a healthy meal. These consumers has typically busy jobs, but stays aware of their health, and wants to consume the right amount of fruits and vegatables per day in a busy work enviroment. Demographic: Innocent’s products are sold only in certain supermarkets principally in the UK and Ireland, but also in many other european markets such as: Germany, France, Netherlands, Scandinavia and others. Costumers are busy, well-doing people, with variable ages. They can be young workers or middle-aged families with or without children, and both men and women. 1b)

Innocent’s products are oriented in the european markets to people who are aware of their health, and who wants to live a healthy life. Marketing test 2
1a)
I’ve chosed to use the following three relevent segmentation criterias, for the Innocent smoothie products: behavioural, psychograpic and demographic. Behavioural: their products are adressed to customers who wants healthy food, and who wants to live in a healthy way. These customers might also want to improve their self-image because of Innocent’s strong reputation, and for its high prices, which are not affordable for everyone. Psychographic: those who buy Innocent’s smoothies, are mostly wealthy-, time-, and health-conscious consumers, who are replacing a meal with a smoothie, because it’s quicker than preparing a healthy meal. These consumers has typically busy jobs, but stays aware of their health, and wants to consume the right amount of fruits and vegatables per day in a busy work enviroment. Demographic: Innocent’s products are sold only in certain supermarkets principally in the UK and Ireland, but also in many other european markets such as: Germany, France, Netherlands, Scandinavia and others. Costumers are busy, well-doing people, with variable ages. They can be young workers or middle-aged families with or without children, and both men and women. 1b)

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