Infosys Technologies is a billion dollar company with over 58,000 worldwide and is rated as the Best Employer in India. In 2008 the Indian company had a successful turnover of more than $4 billion. Infosys operates in a number of business ventures ranging from banking to retail, and its services tend to encompass end-to-end IT solutions. The company is noted for using its low-risk Global Delivery Model (GDM) to accelerate schedules and reduce costs. As early as 2004 the company established strong brand equity and began looking at ways to combine its excellent reputation by launching a consulting unit. Acquiring existing companies and establishing a new business model did not prove to be a viable option so Infosys abandoned the idea to later create its own brand - a wholly owned US based subsidiary called Infosys Consulting (ICI) which was founded in April 2004. ICI provides end-to-end business solutions with the aim of leveraging technology. At inception, the firm had more than 100 consulting engagements and by 2006 had it had over 200 employees. In its second year of existence, within the third quarter, ICI met both its planned revenue target and its targeted contributions to Infosys Technologies. The company provides consulting and IT services to clients globally, and is driven to compete with consulting firms such as IBM and Accenture.
Infosys Consulting in 2006
During the 1990’s, US companies were seeking opportunities to leverage high quality service at low price points from competent Indian companies they had been working with. Infosys Technologies refused to be left behind; therefore the company started expanding its foot print in infrastructure management, system integration, test package implementation and business process outsourcing (BPO). Infosys Technologies saw an opportunity that would enhance its IT business by entering client relationship lifecycle early. Infosys would later decide to invest $20 million to launch an in house consulting unit. The consulting unit (Infosys Consulting) was constrained because of limited brand equity, investment allocation and recruiting capabilities. The inception of Infosys Consulting Company as a wholly owned US based subsidiary of Infosys Technologies took place in April 2004. At the time of its inception there were 5 key executives who were responsible for getting the operation off the ground. The key people were as follows: -
Raj Joshi (Founder)
Steve Pratt (CEO and Managing Director)
Paul Cole (COO and Managing Director)
Romil Bahl (Managing Director)
Ming Tsai (Managing Director)
Infosys Consulting (ICI) provides end-to-end business solutions with the aim of leveraging technology. At inception, the firm had more than 100 consulting engagements and by 2006 had it had over 200 employees. Infosys Consulting is small compared to heavy hitter like IBM and Accenture which had already captured a nice portion of the IT consulting market. In its second year of existence, within the third quarter, ICI met both its planned revenue target and its targeted contributions to Infosys Technologies. The company provides consulting and IT services to clients globally, and is driven to compete with consulting firms such as IBM and Accenture. IBM and Accenture are considered as the best in the business and information technology consulting industry. Even with the strong backing of its parent company, ICI is noted for having a few internal challenges. The company faced the challenge of managing growth, leveraging Infosys Technologies, interfacing with their parent company, brand recognition, and managing and adapting HR management to continuous growing scale. Infosys is one of the trailblazers of strategic offshore outsourcing. While other software outsourcing companies were being crucified for moving jobs offshore for cheaper labor, Infosys was praised by Wired magazine for its unique offshore strategy in...
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Infosys SWOT. (n.d.). Retrieved from http://www.marketingteacher.com/SWOT/infosys_swot.htm
Porter, M. (1980). Competitive Strategy. New York, NY: Free Press.
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