Case Study: Essay
Infosys Technologies are global leaders in IT, Consulting and Outsourcing Solutions, by helping companies improve their service offerings while providing them with solutions to evolve, and become innovators in their industry. Infosys Technologies success is a reflection of the companies vision, values and mission for excellence amongst their competitors. By developing a clear and effective business model, excellent products and services while maintaining a strong relationship with their clients, it has enabled Infosys to move forward and continue their success.
The Infosys mission statement is “to achieve our objectives in an environment of fairness, honesty, and courtesy towards our clients, employees, vendors and society at large” (Infosys: A company par excellence). The company began in India, a developing country in 1981 as Infosys Technologies providing IT solutions for their clients, however it has grown exponentially by offering other services in a global market with offices all around the world. The companies vision has been “to be a globally respected corporation that provides best of breed business solutions, leveraging technology, delivered by best in class people” (Infosys: A company par excellence).
Infosys Consultancies (ICI) is a subsidiary of infosys Technologies, with its inception in 2004, ICI has evolved under its parent company to become extremely successful. Infosys Technologies intentions have been to become a well recognised company within the information technology and consulting industry “the team aspired to be ranked alongside IBM and Accenture” (Capur, Burgelman 2006). Today with its rapid growth, some of Infosys Technologies competitors include, Accenture, Deloitte Consulting, IBM, Wipro, HP, Computer Sciences Corporation and many more (Fernando, 2010).
One of the factors that led to Infosys Technologies success, is their ability to recognise the importance of completing a project for a client, with a quick turnaround which would also be cost effective. This put forward the idea of creating the Global Business Model which is a business model that is now what differentiates them from their competitors. The Global Delivery Model distributes the project to different locations such as onsite with the client, nearshore, or offshore which would reduce the cost of a project by 30%, with a quick turn around as with the teams being offshore as well it would enable a 24 hour work cycle.
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Following its evident success ICI applied the Global Delivery Model and integrated business consulting and technology implementation to their business strategy and recognised the difference it made in regards to cost and time efficiency, for both the client and the company itself. This was called the “1-1-3 model” and it offered customers one ICI resource onsite, one Infosys Technologies resource onsite and three Infosys Technologies resources in offshore centres which include India, China, Australia, Mauritius, and Czech Republic (Capur, Burgelman 2006). Steve Pratt the CEO and Managing Director of ICI described, “We’ve been the pioneers in creating the model of the future. Everyone is scrambling to get to our model, so the race is whether we can scale our model fast enough” (Capur, Burgelman 2006).
To help differentiate ICI from its other established competitors, the firm was able to charge a much lower hourly rate of $100 compared to its other competitors such as IBM and Accenture who’s hourly rate were between $175 to $200. This strategy along with creating a great company structure that included experienced employees, and targeting the existing client base of Infosys technologies, which they had a established relationship with, to offer their consulting services and for a straight re-buy which showed rapid growth for the company. (Capur, Burgelman 2006)
To remain a successful company it is important to ensure customers are content...
Fernando, A.C, 2010, Business Ethics and Corporate Governance, Dorling Kindensley India
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