Informative Speech

Topics: Propaganda, Abercrombie & Fitch, Shopping mall Pages: 3 (713 words) Published: November 27, 2014

Mind Control

Have you ever walked around a shopping mall intending to go to only one store, yet two hours later you’re still in the mall and you haven’t walked into the only store you planned to go into? What pulled you into the other stores? You were just walking down and all of a sudden you smelled a whiff of some good scent, so you walk into Abercrombie and Fitch. The smell hooked you in and then you began looking at clothes and the time just got the best of you and your money. Abercrombie and Fitch used a form of mind control to hook you in and get you to walk into their store and then buy their product. Today we will discuss the topic of mind control, how it affects us as students today, and how the media shapes our ideals and values with mind control. Mind control is defined in psychology as Social Influence. Social influence occurs every minute of every day. It’s the many ways in which people can manipulate other people’s perspectives beliefs and ethics. For instance, The Compliance Method is intent to make a shift in a person’s behavior, not in his perspective or belief. This is one of the biggest advertising campaigns that are being used so successfully today. It’s the “Just do it” approach. Persuasion, on the other hand, aims for a change in attitude, or “Do it because it will make you feel Blissful, Healthy, or prosperous.” Whereas the Education Method (which is called the propaganda method if you don’t believe what is being taught.) attempts to alter a distortion in a person’s beliefs, saying something along the lines of “Do it because you know it’s the right thing to do.” A common way that millions of people get brainwashed as young adults is as being students. Grading, humiliation, favoritism and other techniques, are used in most school systems to punish and reward certain behaviors and ideas. An abundance amount of kids learn in school for example, that they are secondary, stupid, inadequate, untalented , and failures thanks to...
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