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Informational Interview Analysis Paper

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Informational Interview Analysis Paper
Joel Chen
BADM 3401W
Professor Liebrenz-Himes
5/29/12

Informational Interview Analysis Report

Introduction

Last summer, I had the opportunity to be referred to Ms. Sharon Goldmacher by my long time family friend, Ms. Judith Williams. While talking to Judith I was introduced to Ms. Sharon Goldmacher. She started a full-service marketing PR firm specializing in brand development, product launch campaigns, media relations, as well as providing marketing, PR, and promotion services. We have met once, however, I never go to formally speak with her. The interview is mandatory in order to get information for my Basic Marketing Management class, but I ended up learning so much more than what was required. As expected, it was a great opportunity …show more content…
We conduct marketing research to connect and understand what our clients’ various target audiences are seeking in terms of information, services, products, etc. Last year, one of our clients Cousins Properties used marketing research to provide them with added customer insight around the Avenue. It (The Avenue) is an outdoor lifestyle center concept with eight locations throughout the Southeast. We encouraged Cousins Properties to conduct a series of consumer surveys before they went on redesigning the website for the (Avenue) brand. The surveys have made Cousins Properties become more tuned in to customers’ needs. In addition, we also helped Cousins Properties uncover patterns on customers’ use of social media and other information that help them continually deliver what their customers want. For example, we took advantage of the viral component of Facebook to develop and Affordable Luxuries Facebook contest as an extension of the Cousins Properties’ holiday advertising campaign, growing the company’s fan base from 90 to more than 1,300 in three …show more content…
I was unaware of the fact that there is more to social media marketing than simply creating a Facebook page and listening to customers’ opinions on social media. That alone changed the way I look at the marketing public relations field and made me become more appreciative of your
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