June 23, 2013
Information Use Paper
Information can be used in an assortment of ways in today’s business world. Companies can use it to track profits and losses while others use it to forecast future industry trends so they can make informed decisions about what markets they should focus on. According to Opara (2003) “Information is the life blood of modern organizations.” Without this information, organizations would be making uninformed decisions. Information flows in a circular motion in today’s organizations. An example would be how a car dealership uses the information it gathers. A customer that is in the market for a new vehicle enters a car dealership unsure of what kind of vehicle he or she is interested in. An associate greets the potential customer and asks a few questions to ascertain what the customer is looking for. This information would be what the associate would enter into an information system (IS). From this system the associate can give the customer a listing of vehicles to choose from. The selection of vehicles is presented to the customer and after looking at all the information the customer chooses the vehicle he or she potentially wants to purchase. The associate inputs the customer’s personal information into an IS to qualify them for financing for the vehicle. The personal information is then used by the finance department to set up the financial terms that the customer will have to abide by. Once the financial terms are determined, the information is cycled back to the customer for his or her input. After the sale of the vehicle, the customer information is stored into a database so that the customer can be contacted their experience and also used for future sales. When the vehicle is sold it will need to be removed from the dealerships inventory using another IS program. This program will generate a report for inventory control and future ordering. The data that was collected through the sales process is...
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