How does the Internet change consumer and supplier relationship?
The Internet, this worldwide and open network with millions of computers connected has been an impressive success story in recent years. The rapid advancement of the Internet in business marks the starting point of our reflection. Personal computers and the wide availability of internet service providers, consumers have seen a drastic change in their relationship with suppliers.
The use of World Wide Web which enables the direct connection of consumers to suppliers have certainly created a more effective method of eliminating the middle man as well as enabling the consumers to have a greater access to the ever growing list of services and goods providers.
This piece of technology has been more of an enabling tool to shoppers. It has enabled consumers to access a wide selection of suppliers, their reputation, prices as well as create an environment which comparison shopping has become substantially easier.
Nevertheless, the fundamentals have not changed. The consumer and supplier relationship is still a symbiotic in which both parties rely on each others abilities to satisfy their respective needs. Consumers need suppliers to satisfy their wants in terms of necessary products and services.
The Internet has change the supplier and consumer relationships in so many ways. The internet has created online communications, where people with similar interest are able to communicate with each other from many different locations. The internet has also allowed social networking among people that is the practice of expanding the number of one’s business or social contacts by making connections through individuals where sites have become very popular. For example Face Book where both consumers, suppliers, casual friends have take advantage of this technology to advertised in some way or another and keep the