Information Strategy Plan for catering services

Topics: Marketing, Real estate, Marketing plan Pages: 45 (8051 words) Published: October 13, 2013
ASIA PACIFIC COLLEGE
Eloquente Catering Services. Information Systems Plan
A Thesis.
By
Jerome C. Cabaluna
Department of Graduate Studies
Submitted in partial fulfillment of the requirements
for the degree of
Master in Information Systems
October 19, 2013
Accepted by the Graduate School
___________,
Date,
_______________________
Dean of the Graduate School
The undersigned have examined the thesis entitled ‘Eloquente Catering Services. Information Systems Plan’ presented by JEROME C. CABALUNA, a candidate for the degree of Master in Information Systems and hereby certify that it is worthy of acceptance.

Date
Advisors name
Date
committee member name
Date
committee member name
ii
ABSTRACT
iii

Chapter 1 discusses the Executive Summary of the company which composes the company’s

mission and vision. This deals with the following statement of the overall business plan, financial
statement and marketing strategy as a whole. Chapter 2 focuses on the business analysis that comprises

the business flow and identifying the business gap as well the current IT architecture.

Chapter 3 is about thedefinition and what would be the project scope and the plan for its project

implementation. Chapter 4 tackles about the service management and how does the service affects the

project for the entire process. Chapter 5 is the business Intelligence which is more on the research study

about the industry and how could help the company do his business strategy. Lastly, chapter 6 is about

the recommendations and conclusion of the entire process itself. ACKNOWLEDGMENTS
.
iv
TABLE OF CONTENTS
Chapter
Page
ABSTRACT....................................................................................................................... iii ACKNOWLEDGMENTS ................................................................................................. iv TABLE OF CONTENTS .................................................................................................... v List of Tables .................................................................................................................... vii List of Figures .................................................................................................................. viii Chapter 1: Executive Summary .......................................................................................... 1 1.1 Objectives ................................................................................................................. 2 1.2 Mission ...................................................................................................................... 4 1.3 Vision ........................................................................................................................ 4 1.4 Core Values ............................................................................................................... 4 1.5 Company Summary .................................................................................................. 5 1.6 Company Ownership ................................................................................................ 6 1.7 Organizational Structure ........................................................................................... 7 1.8 Services ..................................................................................................................... 8 1.9 Market Analysis Summary ..................................................................................... 10 1.10 Market Segmentation ............................................................................................ 11 1.11 Target Market Segment Strategy .......................................................................... 12 1.12 Strategy and Implementation Summary................................................................ 14 1.13...

References: This certifies that the candidate have successfully completed the requirements for the Master in
Information Systems at Asia Pacific College, Makati City, Philippines in October 12, 2013.
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