Informal proposal sample - Veridian 3

Topics: Malaysia, Kuala Lumpur, Borneo Pages: 17 (2318 words) Published: April 19, 2015


TO:UNIVERSITY TUNKU ABDUL RAHMAN KUALA LUMPUR BRANCH

PROJECT JABBERWOCKY: FIRST DISCOUNTED COMMUTE FARE AGENCY AND APP FOR STUDENTS

TABLE OF CONTENT

No
Content
Page
1
Introduction
1
2
Background of company
1 - 2
3
Problem statement
2 - 3
4
Purpose
3
5
Purposed plan
4
6
Schedule of work
5 - 6
7
Budget / Cost of project
7 - 8
8
Staffing
9 - 11
9
Conclusion
12

16 January 2015,
Dr Gengeswari a/p Krishnapillai,
Department of Marketing,
P.O.Box 11384,
50744 Kuala Lumpur.

Dear Madam,

PROJECT JABBERWOCKY: FIRST DISCOUNTED COMMUTE FARE AGENCY AND APP FOR STUDENTS

INTRODUCTION
First and foremost let me introduce myself. My name is Dick Hunter of Veridian Dynamics, current Veridian’s sales executive and representative for Project Jabberwocky. To be blunt, with all due respect, I am writing this letter to initiate a proposal of partnership between my company and your institution of higher educations in participating on our launching of Jabberwocky, the first discounted commute fare agency and app for students.

BACKGROUND OF COMPANY
Veridian Dynamics was founded on 2011 by our 3 founding fathers including yours truly (see Appendix 2 for more details) while participating in 2011 digital entrepreneurship contest hosted by Digivasion Technology and in collaboration with Reader’s Digest. The aim for the competition is to yield the best entrepreneur teams with the brightest idea in digital innovation and technology advancement. Though our idea is bright but apparently not bright enough for the first place, still our pitching idea managed to attract interests from Digivasion Technology representatives.

Creativity is the key, originality is gold, quality not to be compromised and determination is something that we never put aside. This is the company motto and we believe by standing alongside with its virtues, we could thrive to be a successful nationwide company while remain its integrity intact. We envision ourselves to revolutionize the digital world by dominating the app based technology business and utilized its potential to create more possibility , each one better than the other instead creating another time killing games or rather unnecessary apps.

Under the guidance of Digivasion Technology, Veridian Dynamics were able to develop many app-based products including the free apps that locate and reserved books that you wish to purchase at nearby local stores such as “book finder” and “student’s book finder” which is now available in Apple store and Google store. Veridian Dynamics were also responsible in developing “techtaxi” that is an app which allow taxi to pick you up with a single touch of your smartphone wherever you are , “meow meow beam” , the app that introduce you with other people around your local place with similar interests and “Groovie Smoothie” the first smoothie store that incorporate real-time app based ordering. Now, Veridian Dynamics are ready to stand on its own two feet with its first solo project that is Project Jabberwocky.

PROBLEM STATEMENT

UTAR Kuala Lumpur branch hold a significant number of students per semester. Out of those we have selected a few for our sample study, surveying their place to stay while they are on semester break in other word is their permanent house. According to Appendix 1 , majority of the students permanent house are located outside the Kuala Lumpur / Selangor region, out of those group, 83% of them are staying in a rented houses around the campus while studying. Meaning they will most likely travel back to their respective hometown even as far as Sabah and Sarawak.

Travelling cost money and other unnecessary expenses which is important for each individual students since they may need it more on assignments , foods , drinks , books and many thing. One plane ticket could cost you up to RM 200.00 from Malay Peninsula to Malaysian Borneo...
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