TOPIC: TO ASSESS THE INFLUENCE OF WOMEN ON THE BUYING BEHAVIOUR OF MEN.
TOPIC: INFLUENCE OF WOMEN ON THE BUYING BEHAVIOUR OF MEN.
“ A MAN ATTAINS PERFECTION WHEN HIS WORK IS WORSHIP OF GOD.” We would like to give our hearty thanks to our research head Mrs. Nivi Srivastava for constant support and guidance. Without her support it was a task next to impossible. She has been a constant motivator for the whole team.
The final report is a result of continuous efforts put in by the team members so we as individual team members would like to thank each and every member of our team for helping and contributing creative and innovative ideas.
Then at last, but not the least we would like to thank our parents and friends who have played an important role in completion of the report.
As it is said-“mere verbal thanking is without effect ,but real thankfulness is given from the cordial of heart.”
So, we thank all from the bottom our hearts.
TOPIC | PAGE NUMBER. | CONSUMER BEHAVIOR INTRODUCTION | 7 | REASON FOR SELECTING THIS TOPIC | 9 | GROUP INTRODUCTION | 10 | RESEARCH METHODOLOGY | 11 | DATA ANALYSIS | 18 | RECOMMENDATIONS | 27 | EXPERIENCE | 32 | LIMITATIONANNEXURE | 3436 |
RESEARCH TOPIC: INFLUENCE OF WOMEN ON THE BUYING BEHAVIOUR OF MEN
Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends from psychology , sociology , social anthropology and economics. It attempts to understand the buyer decision making process , both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people 's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. Customer behaviour study is based on