Influence of Puffery Tv Advertisement
science and half art. The scientific part is looking at the target audience and finding media formats that have an impact in my campaign. The artistic part of the campaign is using the creative to simply show the benefit or the value to the consumer in a way that they understand and accept.
Perhaps nothing characterizes advertising in the minds of most people more than the term puffery. In advertising, puffery means exaggerated commendation, or hype. The term comes from the old English word pyffan, meaning “To blow in short gusts” or “To inflate;”make proud or “Puffery surely predates recorded history”.
Regardless of its long heritage and current widespread use, we should question puffery’s role in advertising. Inherently, puffery erodes advertising’s credibility as a trustworthy messenger by first lowering the public’s belief in the advertising they see. People begin to question those who support and create such advertising the advertisers, ad professionals, and ultimately the media that run such ads. A slogan such as “Quality worth your trust” is immediately deemed false when used in an ad for a product that’s generally perceived as inferior. Soon people begin joking that the agency is out of touch or lying or “should be shot”.
With these, the researcher comes up to study the Influence of puffery TV advertisements of food products on the buying decision of households.
The study would be of great importance to TV viewers as it will make them aware about the influence of puffery TV advertisements to their buying decision towards food products. For the readers, the study will broaden their knowledge regarding puffery TV advertisements. For the advertising agency or company, the study will help or guide them in conceptualizing or generating ideas in making TV advertisements.
For the respondents, they will be able to know the influence of puffery TV advertisement of food products in their buying decision making. Researcher, as it will widen his learning and
Perhaps nothing characterizes advertising in the minds of most people more than the term puffery. In advertising, puffery means exaggerated commendation, or hype. The term comes from the old English word pyffan, meaning “To blow in short gusts” or “To inflate;”make proud or “Puffery surely predates recorded history”.
Regardless of its long heritage and current widespread use, we should question puffery’s role in advertising. Inherently, puffery erodes advertising’s credibility as a trustworthy messenger by first lowering the public’s belief in the advertising they see. People begin to question those who support and create such advertising the advertisers, ad professionals, and ultimately the media that run such ads. A slogan such as “Quality worth your trust” is immediately deemed false when used in an ad for a product that’s generally perceived as inferior. Soon people begin joking that the agency is out of touch or lying or “should be shot”.
With these, the researcher comes up to study the Influence of puffery TV advertisements of food products on the buying decision of households.
The study would be of great importance to TV viewers as it will make them aware about the influence of puffery TV advertisements to their buying decision towards food products. For the readers, the study will broaden their knowledge regarding puffery TV advertisements. For the advertising agency or company, the study will help or guide them in conceptualizing or generating ideas in making TV advertisements.
For the respondents, they will be able to know the influence of puffery TV advertisement of food products in their buying decision making. Researcher, as it will widen his learning and