During the last decade, cell phone has diffused rapidly through Indian society. While this cell phone boom has provided ample opportunities for the Indian businessmen to propagate development communication messages, there has also been some concern regarding the impact of cell phone, especially blackberry advertising, on traditional cultural. The purpose of the present paper is to examine Indian cell phone advertising, focusing on the influence of cultural on cell phone advertising. A brief prescription on Indian culture is provided. Then apply differences culture on details. Results of the study indicate that several aspects of Culture may have impact on the Cell phone Advertising and make the decisions of the customers’ behavior.
The culture Environment in India
With nearly 1 billion citizens, India is the second most populous nation in the world. It is impossible to speak of any one Indian culture, although there are deep cultural continuities that tie its people together. Indian culture is rich and diverse and as a result unique in its very own way. Their manners, way of communicating with one another, etc are one of the important components of their culture. Even though they have accepted modern means of living, improved their lifestyle, their values and beliefs still remain unchanged. A person can change his way of clothing, way of eating and living but the rich values in a person always remains unchanged because they are deeply rooted within their hearts, mind, body and soul which they receive from their culture. Language
Language can cause communication problems - especially in the verbal communication when operate an advertising. It is best to learn the language or engage someone who understands it well. India is the home of many languages. India is a vast country with lot of cultural and geographical diversities. There are a number of languages spoken in India. Some of these languages are accepted nationally while others are accepted as dialects of that particular region. The foreign intrusions have left an impact on the Indian local languages. English language, the legacy of the British rule in India, became the commonly used official language of India. The eighth schedule of the Indian constitution recognizes 22 languages. All these languages have evolved from the great language families drawn from history. The major ones to make an influence are the Aryan and the Dravidian. They have influenced each other and have, in turn, been influenced by the Austeric and Sino-Tibetan tongues. The Indian Constitution declares Hindi to be the official language of the Union. Hindi is also the mother tongue of about 20% of the Indian population in the area known as the 'Hindi-belt' or the 'cow-belt' of northern India. This includes the states of Uttar Pradesh, Uttarakhand / Uttaranchal, Bihar, Madhya Pradesh, Chhatisgarh and Rajasthan. Haryana and Himachal Pradesh also have Hindi as their official language. Like the other languages of the north, Hindi is of Indo-Aryan origin. But in south India, it's quite a different scene altogether. The Dravidian languages bear little resemblance to their Indic or Indo-Aryan counterparts. Languages Of India
A language of Assam that's spoken by nearly 60 percent of the State's population. Bengali
An official language of West Bengal, now spoken by nearly 200 million people in West Bengal and in Bangladesh. Bodo
Jammu and Kashmir
It is the official language of Gujarat. 70 percent of the State's population speak Gujrathi but it the most spread language not only in India but also abroad. Hindi
The official language of India, accent and dialect differs with different regions but almost every Indian has a working knowledge of Hindi. It is written in a Devanagiri script. Kannada
A language of Karnataka and is spoken by 65 percent of the state's population. It belongs to the Dravidian family. Kashmiri
Though the language is mistaken as a state...
Please join StudyMode to read the full document