Infant Formula and Nestle

Topics: Infant formula, Financial ratio, Nestlé, Nestlé boycott, Milk / Pages: 75 (7500 words) / Published: May 8th, 2014
1.0 Introduction

BACKGROUND OF NESTLE
Nestle is the world 's leading nutrition, health and wellness company. "Good Food, Good Life" is the promise commit to everyday, everywhere – to enhance lives, throughout life, with good food and beverages.
Nestle is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues. Nestle’s products include baby food, bottled water, breakfast cereals, coffee, confectionary, dairy products, ice cream, pet foods and snacks. Nestle employ around 330,000 people in over 150 countries and have 461 factories or operations in 86 countries. It is one of the main shareholders of L’Oreal, the world’s largest cosmetics company.
Nestle vision is to be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products.

The Nestle logo is undoubtedly one of the most memorable and well-recognized food logos ever created. Even though it was being changed several times, the logo still retains a sense of authority and modernity with an up-to-date feel. The current Nestle logo has been recently simplified, and the tree is supposed to symbolize an oak and the birds’ thrushes. The blue color in the Nestlé logo represents prosperity, purity, care and goodness.
MANAGEMENT OF NESTLE
Nestlé has a Board of Directors, led by our Chairman Peter Brabeck-Letmathe, who was the former Nestlé CEO. There are 14 members of the Board of Directors. Full details of each member and the committees that they operate within can be found in our Board of Directors section.

The day-to-day management of the Nestlé business is taken care of by our Executive Board. The 13 designated Board Members manage diverse parts of the global business. A full curriculum vitae of each member can be found in theExecutive



References: Fred R. David (2013). Strategic Management concepts and cases: A competitive Advantage Approach (14 edition) Official website of Nestle http://www.nestle.com/ 7-s Framework McKinsey retrieved from http://www.mbaskool.com/business-concepts/human-resources-hr-terms/1762-7-s-framework-mckinsey.html

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