Industry Report of Fast Food Industry

Powerful Essays
Table of Contents

1. Executive Summary
2. Introduction
3. Industrial Analyis
Internal rivalry
Entry
Substitutes and compliments
Supplier power
Buyer power
4. Limitations and extensions of porters five forces
5. value net
6. conclusion
7. recommendation
8. References

Executive Summary

Industry analysis is guide to know the profitability of the fast food industry by as assists us in
1. Understanding the competitive forces in the industry.
2. Assessing the attractiveness of, and growth opportunities within, a new industry
3. Developing effective strategies to raise your profitability, power, and competitive position in an industry. Industries are different from each other and to understand the working of industry it is necessary to first solve the complex economic issues. Industry analysis not only helps to assess a particular industry and its performance but also provides with important information about few industry’s aspect. Moreover, the industrial analysis assists in identifying the core factors affecting performances in vertical trading relationships and horizontal competitive relationships. Here the horizontal competitive relationship refers to the set of distinct businesses the firms compete in. Industrial analysis facilitates the determination of how changes in the business environment affect the industry’s performance. In addition to this, it identifies opportunities and threats in the business landscape.
The investigation exhibits information on several spheres of GLOBAL FAST FOOD INDUSTRIES and has used the industrial analysis in order to have in depth knowledge of the industry. This report also contains porter’s economic factors that affect the profits of an industry. These factors which are classified in 5 major forces namely INTERNAL RIVALRY, ENTRY, SUBSTITUTE AND COMPLIMETARY PRODUCTS, BUYER POWER AND SUPPLIER POWER are also included in the report which encompass the



References:  Besanko David, Dranove, D and Stanley M(2004) Economics of Strategy, 3rd Edition, John Willey and sons.

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