Industry Report About Cosmetic Industry

Topics: Sampling, Stratified sampling, Data collection Pages: 10 (2637 words) Published: May 8, 2012
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EXECUTIVE SUMMARY

Cosmetic industry is the most profitable business for the most of the manufacturers. It has not only grown in United States but also in various parts of the world such as France, Germany, Italy, India, Japan, etc. In this industry report, my aim is to collect the data about the cosmetic industry, and select the data that is suitable for my report. For this process I make use of the sampling technique. I had chosen Germany cosmetic industry for my study. This is a type of sampling in which instead of studying the whole data I had chosen a particular country for my study. Hence I can relate this report for the whole cosmetic market around the world.

The next process is the data analysis method. Through data analysis we can filter the data and process the data to give some useful information. This will help us to come to some conclusions and take decisions. Here we will discuss about the German cosmetic industry. Then we will analyze the market trends and the competition rivalry that is going on in this industry. The approach that is carried out in this industry report may vary according to the user.

With the help of quantitative and qualitative analysis we discuss about the advantages, trends and problems faced by the cosmetic industry. The methodology used in this industrial report is much helpful to get the required result. From this result we come to know about the problems and struggles that a company face to survive in the market.

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TABLE OF CONTENTS

1. INTRODUCTION…………………………………………………………………………..3 2. DATA COLLECTION………………………………………………………………………3 2.1. SOURCE OF DATA……………………………………………………………………3 2.2. WHY THIS PARTICULAR SOURCE? ………………………………………………4 3. DATA SELECTION………………………………………………………………………...4 3.1. SAMPLING METHOD…………………………………………………………………5 3.2. GERMAN COSMETIC INDUSTRY…………………………………………………..5 3.3. GERMAN MARKET……………………………………………………………………6 4. DATA ANALYSIS…………………………………………………………………………7 4.1. ANALYSIS OF GERMAN MARKET……………………………………………….7 4.2. RECENT TRENDS AND DEVELOPMENT…………………………………………8 5. COMPETITION RIVALRY………………………………………………………………..9 6. RECOMMENDATIONS………………………………………………………………….. 10 7. CONCLUSION……………………………………………………………………………11 8. REFERENCE………………………………………………………………………………11

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1. INTRODUCTION

The cosmetic industry is a most developed industry around the world. This is one of the most profitable industries in the world. This industry provides employment to a huge population. The cosmetic industry is reputed not only in US but also in other nations such as France, Italy and Germany etc. The cosmetic products are of many types and are used by all over the world. It has become an unavoidable thing in the man’s day to day life. Hence cosmetic industry has got such a boom. In this report we will clearly discuss about the German cosmetic industry and the current trends in the market. We will also take a look at the competition rivalry in the German market. In this report we are going to analyze the data collected and we are going to process the data into a useful information. The methodological approach used in this report may vary according to the user.

2. DATA COLLECTION

Data collection is a method of collecting the data for a purpose. In this report we are collecting the data to generate a report about the cosmetic industry. There are many types of data collection methods. They are preparing questionnaires, access the already available data source. In this report we are going to access the web for the data.

2.1. SOURCE OF DATA

The data source for our industry report is gathered form the web. The web consists of numerous amounts of data on any topic. Our industry is a cosmetic industry which is fully dependent on its popularity. Hence I selected internet as the source for my data collection. Day to day updates and market issues are always prominent on the web. Hence it will be easy for us to access the web to collect the data. This data collection method is without any...

References: 1. The Campaign for Safe Cosmetics. (2008). “The Campaign for Safe Cosmetics.” Retrieved April 23, 2012, from http://www.safecosmetics.org/ 2. Singer, Natasha. (2007). Should you trust your makeup? “The New York Times.” Retrieved April 23, 2012, from Lexis Nexis database. 3. Coolican, H. (1994). “Research methods and statistics in psychology” (2nd edn.). London: Hodder & Stoughton 4. Sephora. (2008). “ Sephora: Natural & Organic”. Retrieved April 23, 2012 from http://www.sephora.com/ 5. The European market for Natural cosmetics, (2006). “The European market for natural cosmeticss . Retrieved April 23, 2012 from http://www.organicmonitor.com/
6. The cosmetic business in Germany (2010). Retrieved April 23, 2012 from
http://www.cosmetic-business.com/
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