Industry Life Cycle

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Table of Contents
A. Part A: Industry Life Cycle Framework - Critique 3
1.0 Introduction 3
2.0 Industry Life Cycle Framework 4
2.1 Introduction Phase 4
2.2 Growth Phase 4
2.3 Mature Phase 6
2.4 Decline Phase 7
3.0 Conclusion and My Views – Part A 7
B. Part B: Industry Level Analysis 8
4.0 Introduction 8
5.0 Resource-Based View (RBV) of the American and Japanese Automobile Industry 9
5.1 Mass Production Capabilities - Economies of Scale 9
5.2 Lean Production Capabilities 11
6.0 Conclusion - RBV 13
7.0 SWOT Analysis of General Motors *GM) and Toyota 14
7.1 Strength 14
7.2 Weaknesses 15
7.3 Opportunities 15
7.4 Threats 16
8.0 Conclusion – SWOT 17
9.0 Conclusion and My Views – Part B 17
References 19

*

A. Part A: Industry Life Cycle Framework - Critique 1.0 Introduction
Industry life cycle is the stages that an industry will go through, like every human from the time they are born, grow, mature and eventually death which can also be seen in the industry. Each industry will go through these stages and some can be fast and some slow. Within the same industry, different firms maybe at different stages of the life cycle and the firm’s strategic plan are influenced by phases of the life cycle that the firm’s in. A product goes through the same life cycle as a firm or industry goes through.
The life cycle can be viewed in a chart by the growth of the industry over time as shown in Figure 1.

Figure 1: The stages in Industry Life Cycle
In this assignment, I will be discussing the stages of the Industry Life Cycle Framework and the factors that drives the evolution of the Personal Computer (PC) industry (1974-2008) and the Automobile (Auto) industry (1899-2008). 2.0 Industry Life Cycle Framework
In this section, I will be discussing the life cycle of the PC and automobile industry in adjacent to see the similarities and differences in their development. 3.1 Introduction Phase
In the introductory phase of an industry,



References: Barney, J. B. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 99-120. Dyer, J. H. (1996). Does governance matter? Keiretsu alliances and asset specificity as sources of Japanese competitive advantage, 649-666. Grant, R. M. (2010). Contemporary Strategy Analysis. West Sussex: John Wiley & Sons Ltd. Kuratko, D. F. (2009). Entrepreneurship: Theory, Process, Practice. South Western: Cengage Learning. Lieberman, M. B., & L, D. (1999). Inventory Reduction and Production Growth. Linkages in the Japanese Automotive Sector, 466-485. Lowe, R., & Marriott, S. (2006). Enterprise: Entrepreneurship and Innovation. Oxford: Elsevier Ltd. Spinelli, S. J., & Adams, R. (2012). New Venture Creation: Entrepreneurship for the 21st Century. New York: McGraw Hill. Xiaohua, Y. (1995). Globalization of the Automobile Industry: The United States, Japan, and the People 's Republic of China. Westport: Praeger Publishers.

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