Industry Analysis of Food Service Industry
The foodservice (or food service) industry (US English; catering industry in British English) encompasses those places, institutions, and companies responsible for any meal prepared outside the home. This industry includes restaurants, school and hospital cafeterias, catering operations, and many other formats. Although the restaurant industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. More and more people have less time, resources, and ability to cook for themselves. Trends are very important and currently customer very interest in lighter, healthier food and with low price. The Food Industry Today
The food service industry is one of the largest industries in United Kingdom (Refer to Chart 1.1). This industry jeep changing and have many competitive. So, these industries very fast need to improve to keep loyalty of their customer. Besides that, also need implement new thing can attract more new customer. For example, KFC is not call Kentucky Friend Chicken anymore and change it to KFC fast food because of too many competitors. Old time before KFC is only rely to their chicken product, and now their implemented cheese wedge, fish burger and other product. Besides that, their do not want to be outdated. Based on our research, there are 600 new restaurants opening every month and most people are demand then that. Many people are demand more restaurant with good environment, the food is cheap and healthier. That means there have opportunity to open restaurant to gain more income because demand are always increase. Future trends & Strategic Opportunities
Health and wellness concerns were the overriding theme for 2008, and most consumers made a sincere effort to improve the eating habits of their families. As we head into 2009, the uncertainty of the global economic crisis is of great concern to all. Customers are more confident and demanding about how they live...
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