Industrial Design and Product Relations

Topics: Creativity, Marketing research, Industrial design, Marketing / Pages: 7 (1644 words) / Published: Aug 4th, 2013
Industrial design and product relations

1995 -1997, created the Apple personal computer company in the stock market continued to decline times, too, were several acquisitions. Companies had requested the original Apple CEO Steve Qiaobusi back. 1998 Apple computer company officially launched a brand-new release of the Apple iMac computer concepts, the traditional separation between the server PC, monitors and integrated box, and discarded the rice yellow line frames, with translucent warrants, five colors of colour frames. Despite the iMac in technology and skills are not too happy, and prices higher than other computers hundreds dollars, but the products on the market, has been warmly welcomed in the United States, when almost every 15 seconds one iMac was sold, Apple stock with the rapid rise, setting off an unprecedented industry boom. September 1998, the U.S. market research company PC Data authority statistics show that : listed only in the end of August l7 days iMac rapidly among American computer market size No. 2. December 1998, PC Data reports : in the U.S. retail market in November 1998 and two ranking order, the high top, with an estimated total U.S. PC sales of 7.1% and total income 8.2% of total retail. According to estimates, industrial appearance every dollar invested, can bring about 1,500 U.S. dollars of income. Japanese company Hitachi is more convincing data, the company each additional 100 billion yen in sales revenue, the role of industrial design as 51%, and the transformation of the role of equipment only 12%.
We have seen the market rise, and, more importantly, we see many enterprises in the market, causing storms. While some enterprises, some enterprises to grow. The secret? Because of the dynamics of the environment and long-term business objectives based on real understanding of what is the real core products can create their core products, how to make their own core products to achieve their own values. This is before every enterprise

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