Industrial Analysis of Apparel Industry
Part 1. Environmental Analysis
The Apparel Manufacturing industry is a sub-sector of the Manufacturing sector. It is composed of two distinct manufacturing processes (cut and sew using purchased fabric and fabric manufacturers that then cut and sew) and three industry groups (apparel knitting mills, cut and sew apparel manufacturing and apparel accessories and other apparel manufacturing).
The projected global revenue in 2010 for the apparel manufacturing industry is $ 1,781.7 billion while for the US it is about $20 billion. Globally there are about 256,000 companies3, while in the US, there are about 8,000 companies1. The top 5 companies globally are YMK Trading Limited, V.F. Corporation, Louis Vuitton NA, Polo Ralph Lauren, and Levi Strauss Denmark3.
Barriers to entry in the apparel manufacturing industry include the decreasing cost of production due to the moving of companies from industrialized countries to developing countries. It would be very difficult for a new company to begin in an industrialized country and be profitable.
| |Positive |Negative |
|Internal Factors |Strengths |Weaknesses |
| |Stability due to the inherent need for clothes. Even when |Lack of resources to fully access raw materials in developing |
| |there is a downturn, there is always a recovery with improved|countries |
| |economics |Lack of resources to build factories to utilize raw materials |
| |Willingness to adopt new techniques to improve efficiencies, |in developing countries