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Indus Motors Analysis

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Indus Motors Analysis
INTRODUCTION
Indus Motor Company Limited is an assembler, manufacturer and marketer of Toyota vehicles in Pakistan since July 01, 1990. The company is engaged in sole distributorship of Toyota and Daihatsu vehicles in Pakistan through its dealership network.
SPONSOR
IMC is a joint venture between the House of Habib, Toyota Motor Corporation Japan (TMC), and Toyota Tsusho Corporation Japan (TTC). Indus Motor Company was incorporated in 1989 and is listed on all the three stock exchanges of Pakistan.

MARKET SHARE
It has a market share of 41%, slightly behind Pak Suzuki Motors (market share: 46%). Thus Indus Motor Company is one of the two leading car manufacturers in Pakistan. The market share of Pak Suzuki declined to 46% in FY10 from 48% in FY09. Dewan Motor s market share also decreased from 0. 38% in FY09 to 0% in FY10. However, Indus Motor and Honda Atlas gained in terms of market share. Honda Atlas market share increased from 12. 22% in FY09 to 12. 49% in FY10.

Indus Motor Company performed better than the other companies in the auto sector during FY10. The market share of Indus Motors surged from 39% in FY09 to 41% in FY10. This company managed to widen its market share.

Auto industry that witnessed a 67% decrease in volume over the last couple of years, bounced back in FY10 with Indus Motors in particular, outperforming the industry average.. The automotive industry proved to be a key driver for the large scale manufacturing sector that recorded a growth of 4.7% compared to 8. 2% decline in the previous year.. In 2009-10, the industry demand for the locally manufactured passenger cars (PC) and light commercial vehicles (LCV) grew by 43% to 141,654 units as compared to 99,310 units in 2008-09. The overall production increased by 37% to 138,587 units versus 101,400 units in the corresponding period of 2008-09.

FINANCIAL ANALYSIS

The demand for the locally assembled passenger cars (PC) and light commercial vehicles (LCV) has

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