Individual Business Proposal

Individual Business Proposal Bill Bartlett ECO 561 March 18, 2013 Laurie Gazzale Individual Business Proposal Introduction to Vision Quest Coaching Triathlon training and coaching is a passion and hobby. I work as a triathlon coach at Vision Quest Coaching in the greater Chicago area. In 2000, Robbie Ventura (a former professional cyclist for 12 years, member of the U.S. Postal Service cycling team, and Tour de France commentator) started Vision Quest Coaching, a uniquely positioned program for endurance athletes focusing on high quality coaching delivered with the maximum benefits of the latest technology and training methodologies. The success of the athletes we coach has helped Vision Quest grow to five locations and helped hundreds of athletes reach their potential in competitive athletic events. The most recent expansion is a 14,000 square foot facility that houses the most advanced Vision Quest Performance Center as well as a TREK Concept store. The market demand Triathlon participation in the United States is at an all-time high, following unprecedented growth over the last decade. USA Triathlon has tracked the surge through membership numbers, which surpassed 150,000 annual members in 2011 (USA Triathlon, 2012). It is difficult to pinpoint the exact causes for the growth of the sport, but the following factors played a part: society’s interest in fitness and healthy living, growth of total races across the country (more accessible sprint races), media attention on the sport, growth in 30-49 age group looking for varied outlets for fitness, and the ego reward of saying you “are a triathlete.” The demographics of a triathlete: 63% are married, 49% report white-collar jobs, average income is $126,000 with 23% average income over $149,000, 88.2% are Caucasian/White and spending 50% of dollars (discretionary income) on

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