Individual Assignment

Good Essays
Individual Assignment – Marketing and Brand Building
Course Code: 09MKG4010BK
Course Title: Marketing and Branding Building
Student Name: Lui Win Nam Prisca
Student Number: 14611627
Name of Lecturer: Mr. Duncan Chan
Date of Submission: 12 December 2014

Feedback: If two people or groups cooperate, they work together in order to achieve a result that is good for both of them. Communication is really important in cooperating with others. There are different kinds of people in the society and whenever we came to a discussion in a group, there must be different opinions among. I’ve learnt the importance to listen and accept others’ different point of views and to control my emotion feelings. This is really applicable to my work.

Co-operative brand: Duffy and Shelliemay The Disney Bear
The Story of Duffy and Shelliemay-The Disney Bear:
One day, Mickey Mouse was getting ready to set sail on a long sea voyage, Minnie Mouse made him a special teddy bear to take with him so he would never be loney. Minnie presented her hand sewn bear to Mickey in a duffel bay. Mickey loved the bear and named him Duffy.
As Mickey and Duffy sailed on their journey, they visited all sorts of exciting places and made new friends along the way. At the end of their travels, they sailed back home for a wonderful reunion with Minnie.
Mickey and Duffy shared their magical memories and photos with Minnie, who was thrilled that Duffy was such a great friend and companion for Mickey.
After the voyage, Minnie made a friend for Duffy as Duffy has wrote a message “Be my friend!” in a bottle and set it adrift in the ocean. That was a sweet little girl called Shelliemay.

Segmentation, Targeting & Positioning
As the concept of our brand WHO.A.U comes from the California Gold Rush of 1849, try to project that pioneering spirit. “Brave” “Original” and “Innovative” all encompass the WHO.A.U lifestyle. Our selected brand has the bright image: vitality, innovative & trend which can cater the

You May Also Find These Documents Helpful

  • Satisfactory Essays

    individual assignment

    • 326 Words
    • 2 Pages

    Hospitality Law INDIVIDUAL ASSIGNMENT Word count: 1000 words Submission date: 1st July 2015 Khalid was interested in buying Siti’s painting which she had named “Hawa”. Khalid met Siti and told her that he will pay her RM5,000 for “Hawa”. Siti said she will think about it. 2 weeks later Siti told Khalid that she will sell him the painting for RM7,000. Khalid said that the price was too high and he did not want the painting. One week later, Khalid received bonus from his employer. He immediately…

    • 326 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Individual Assignment

    • 897 Words
    • 4 Pages

    BIB/BENTRE/BPA/BTM/BBA/BMAKT/BACCT Semester : 1 (Feb 2012 – July 2012) Commence Date : Week 3 Due Date : Week 11 Unit Controller / Examiner : Mr. Maniam Contact Number : 03- 83178333 ext 8138 E-mail : maniam@limkokwing.edu.my This group assignment will contribute 25% to your final grade. Objective • To provide students with a better understanding of accounting processes in a business environment. Students will be able source out information on a number of topics in accounting that…

    • 897 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Individual Assignment

    • 860 Words
    • 4 Pages

    Individual Assignment for BFC32202. This assignment reflect at Level C4 (refer RPP04) which required student to do an analysis to answer the question. You can refer to any reference such as text books, interviews, internet sources and other related technique to find the related and comprehensive solutions. Write an assay with maximum 10 pages using Time New Roman, font size 12, 1.5 spacing and complete with references. The submission of this individual assignment should be submitted before 26…

    • 860 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Individual Assignment

    • 286 Words
    • 2 Pages

    Individual Assignment Topic: Apply your understandings of financial statements, working capital management, financial planning to identify, analyze, and propose solutions to the problems presented in “Clarkson Lumber Company” case. Requirements: * Answer all the guideline questions. Support your answer with necessary calculations, forecasts, analysis… * Summarize the problems and propose solutions for “Clarkson Lumber Company” based on your answers and analysis of the guideline questions…

    • 286 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    individual assignment

    • 1485 Words
    • 7 Pages

    BFF5915 – Individual Assignment Due Date: 5pm Friday 17th October This assignment is to be done individually. This means that you are required to answer the questions in the assignment on your own. The purpose of the assignment is to help you become more familiar with pricing options, using a specifically designed piece of software. The pricing of options is a very technical area, and most of us do not have the technical expertise to price options from first principals. Therefore in your working…

    • 1485 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Individual Assignment

    • 754 Words
    • 4 Pages

    Charter Team Charter Analysis Individual Assignment Week #3 Ameerah Muhammad Dr. Sherwin MGMT/521 Analysis of Team Charter First I would like to define the word team. Team in the Webster’s dictionary is described as a group of people linked in a common purpose. Teams are especially appropriate for conducting tasks that are high in complexity and have many interdependent subtasks. After reading my Teams Bio’s over I realized that we are very different individuals. Considering how different my…

    • 754 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Individual Assignment

    • 481 Words
    • 2 Pages

    Stamford University Bangladesh MBA Program, Class Test Cost and Management Accounting INDIVIDUAL ASSIGNMENT The questions in this exercise are based on the Benetton Group, a company headquartered in Italy and known in the United States primarily for one of its brands of fashion apparel –United Colors of Benetton. To answer the questions, you will need to download the Benetton Group’s 2004 Annual Report at www.benetton.com/investos . Once at this website, click on the link to ward the…

    • 481 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Individual Assignment

    • 713 Words
    • 3 Pages

    Demonstrate knowledge of the underlying concepts and principles related to entrepreneurial and management activities. Deliverables This assignment represents 30% of the total INCOURSE marks for this subject. The deliverables are: A report of 2,000 words You should state the number of words used on the cover of the assignment. You may include diagrams or figures, reference and bibliography lists and any appendices without word penalty. The standard sliding scale of…

    • 713 Words
    • 3 Pages
    Powerful Essays
  • Satisfactory Essays

    individual assignments

    • 496 Words
    • 2 Pages

    PSYC 305 Wk 7 Individual Assignment August 24, 2013 1. Reward System – 16 2. Organizational clarity – 15 3. Standards of Performance – 14 4. Warmth and Support – 18 5. Leadership – 14 6. Communication – 18 7. Innovation – 12 8. Feedback and Controls – 10 9. Teamwork – 15 10. Involvement – 8 Score 14 – Supportive It is important to understand the strengths and weaknesses of an organization or group. It helps to see what we can do more of or less of to improve ourselves. The more…

    • 496 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Individual Assignment

    • 843 Words
    • 4 Pages

    This assignment will give you the opportunity to go beyond the bounds of what is covered in this course. I want you to analyze and critique a current article (no more than 6 months old) from a newspaper or a business magazine. The article should be related to any of the topics covered in Organizational Behaviour. Once you have selected the article, your task is to research whether the article’s information is accurate and based on theory and/or empirical research. The purpose of this assignment…

    • 843 Words
    • 4 Pages
    Good Essays