Course Code: 09MKG4010BK
Course Title: Marketing and Branding Building
Student Name: Lui Win Nam Prisca
Student Number: 14611627
Name of Lecturer: Mr. Duncan Chan
Date of Submission: 12 December 2014
Feedback: If two people or groups cooperate, they work together in order to achieve a result that is good for both of them. Communication is really important in cooperating with others. There are different kinds of people in the society and whenever we came to a discussion in a group, there must be different opinions among. I’ve learnt the importance to listen and accept others’ different point of views and to control my emotion feelings. This is really applicable to my work.
Co-operative brand: Duffy and Shelliemay The Disney Bear
The Story of Duffy and Shelliemay-The Disney Bear:
One day, Mickey Mouse was getting ready to set sail on a long sea voyage, Minnie Mouse made him a special teddy bear to take with him so he would never be loney. Minnie presented her hand sewn bear to Mickey in a duffel bay. Mickey loved the bear and named him Duffy.
As Mickey and Duffy sailed on their journey, they visited all sorts of exciting places and made new friends along the way. At the end of their travels, they sailed back home for a wonderful reunion with Minnie.
Mickey and Duffy shared their magical memories and photos with Minnie, who was thrilled that Duffy was such a great friend and companion for Mickey.
After the voyage, Minnie made a friend for Duffy as Duffy has wrote a message “Be my friend!” in a bottle and set it adrift in the ocean. That was a sweet little girl called Shelliemay.
Segmentation, Targeting & Positioning
As the concept of our brand WHO.A.U comes from the California Gold Rush of 1849, try to project that pioneering spirit. “Brave” “Original” and “Innovative” all encompass the WHO.A.U lifestyle. Our selected brand has the bright image: vitality, innovative & trend which can cater the