Indian Luggage Industry
Travel Equipment Market
By:-
Shalabh Kumar Arora
Himanshu Talwar
Mayank Dubey
Pranay Sharma
Naval Taneja
Mohkar Kunal
Industry of Travel Equipments
“An Analysis of the Product, Place, Price & Promotion Strategies of VIP, Samsonite & Safari in India during 2006-07 and Recommendations thereof”
ICFAI Business School Bangalore
Group 5
Date: 18th December 2007
“The report is submitted as partial fulfillment of the requirement of MBA Program of ICFAI Business School”
ACKNOWLEDGEMENT
It has been a great pleasure for us to work on the project that was given to us. The topic that was given to us was ‘Analysis of Travel Equipments’.
Our sincere thanks to Mr. Viaswanath our lecturer in Marketing Management for giving us an opportunity to do this project whereby we were given an exposure to the market for Different Products and their Brands which helped us to increase the span of our knowledge and developed our thinking on more practical lines. We thank him for his guidance and support throughout the time when we were working on our project.
We express our sincere thanks to the Dean, Dr. Lata Chakraborthy for giving us an opportunity to go forward with this project and providing us the guidelines on which to work.
We also thank our Director, Prof T.R. Venkatesh without whose constant support we would not have been able to make it.
We would also like to thank every member of our team who has worked hard through every stage of this project right from collection of the data to compilation of the final project.
Acknowledgement
Executive Summary 07
Indian Luggage Market 09
Critical View of the Luggage Industry 11
Per 1997 12
Post
By:-
Shalabh Kumar Arora
Himanshu Talwar
Mayank Dubey
Pranay Sharma
Naval Taneja
Mohkar Kunal
Industry of Travel Equipments
“An Analysis of the Product, Place, Price & Promotion Strategies of VIP, Samsonite & Safari in India during 2006-07 and Recommendations thereof”
ICFAI Business School Bangalore
Group 5
Date: 18th December 2007
“The report is submitted as partial fulfillment of the requirement of MBA Program of ICFAI Business School”
ACKNOWLEDGEMENT
It has been a great pleasure for us to work on the project that was given to us. The topic that was given to us was ‘Analysis of Travel Equipments’.
Our sincere thanks to Mr. Viaswanath our lecturer in Marketing Management for giving us an opportunity to do this project whereby we were given an exposure to the market for Different Products and their Brands which helped us to increase the span of our knowledge and developed our thinking on more practical lines. We thank him for his guidance and support throughout the time when we were working on our project.
We express our sincere thanks to the Dean, Dr. Lata Chakraborthy for giving us an opportunity to go forward with this project and providing us the guidelines on which to work.
We also thank our Director, Prof T.R. Venkatesh without whose constant support we would not have been able to make it.
We would also like to thank every member of our team who has worked hard through every stage of this project right from collection of the data to compilation of the final project.
Acknowledgement
Executive Summary 07
Indian Luggage Market 09
Critical View of the Luggage Industry 11
Per 1997 12
Post
References: • Philip Kotler, Principles Of Marketing (2nd European Edition), Prentice Hall, 1999 • Prof