Indian Film Industry
The Indian Film Industry has been one of the oldest segments of the Indian entertainment industry. The Lumiere Brothers brought motion pictures to India in 1896, and since then there has been no looking back. Today, India has the world's biggest movie industry that churns out around one thousand movies each year. The Indian Film Industry is witnessing mark improvements on all spheres - from the technology used in making films to the themes of the movies, exhibition, finance and marketing and even in its business environment. There is no doubt that the Indian Film Industry is finally getting corporatized in that sense. 2005 was a watershed year for the industry. Indian Film Producers are also looking overseas for co-production. And the future looks immensely bright with a number of theatres poised to go digital.
The Television industry is also witnessing the mushrooming of more niche channels. Here again, emerging technologies such as broadband, Direct-To-Home (DTH), Direct-To-Theatre (DTT), Internet Protocol Television (IPTV) and digitalization will bring about more growth.
The Indian Film Industry is expected to grow by 13% over the next years, i.e. to Rs.176 billion in 2012. This projection speaks volumes as regards the potential of the Indian Film Industry. The Indian Film Industry is the largest in the world in terms of number of films produced and the number of movie goers in a year.
Approximately around 1000, as part of the films is produced every year in different languages, out of which 70% are produced in the Hindi language.
Ironically, the revenue realized from these films is almost negligible compared to other global markets. The investment level in 2007 was in the order of Rs. 10,000 crores and a 19% p.a. growth is projected during the period 2007-2012.
One of the major policy initiatives has been the Government of India granting "industry" status to the entertainment sector in India including the film sector in