India Post Strategy

Topics: Mail, Postal system, United States Postal Service Pages: 19 (6067 words) Published: November 25, 2012
Term Project

Table of Contents

Operations Constraints Matrix3
Structural Decisions7
Process Technology9
Sourcing and Vertical Integration10
Infrastructural Decisions12

Operations Constraints Matrix

Flexibility is about the operation being able to change what it does quickly. How quickly can the organization change the mix of products and services it is offering to the customer? Changing consumer tastes affects demand levels and the product range desired. For an organization to stay competitive, it needs to be able to respond to these changes with flexibility. •Can the organization react to demand changes and increase or decrease the volume of output in response? •Is a wide range of products or services on offer? Can the organization bring new product/service designs to market quickly so it is in a position to meet changing customer needs? Providing flexibility in delivery options, both the manner and the timing give an opportunity for differentiation. In case of Indian Postal Service, they are high on flexibility parameter. The range of products / services for Indian Post suits to people from all economic level, almost all customers can avail all the services of India Post in all location. India Post postal services are under two heads, Mail services and Premium Services. Mail Services

LetterThe communication is enclosed in an envelope and addressed Inland letter cardCommunication is contained on a sheet of paper with prescribed size & folding, for transmission within India only. Post cardOpen communication on a card of prescribed size. Available in two varieties: Single & reply post card. Post cards are for transmission within India only. Printed Post cardPost cards containing communication recorded by printing, cyclostyling or by any other mechanical process are classified as 'Printed Post Cards'. Printed matter includes printed pictures also. Blind literature packetPapers of any kind, periodicals and books impressed in "Braille" or other special type for the use of blind are allowed to be transmitted by post as Blind literature packets. ParcelAnything can be sent in a parcel excepting articles whose transmission is prohibited. RegistrationThe postal article that is registered is given identification and is recorded at every stage of handling. Letters, letter cards, Book and Pattern Packets, Parcels, News papers prepaid with postage may be registered for transmission at any post office. The registered postal article is delivered specifically to the addressee. VPL/VPPThe Value Payable Letter or Value Payable Parcel is paid for at the time of receipt. Premium Services

Speed PostSpeed Post is market leader in domestic express industry, for providing time-bound and express delivery of letters ’ documents and parcels across the nation and around the world Express ParcelExpress Parcel Post is an ideal service for sending the parcels up to 35 kg within India. It is fast and reliable, provides door-to-door convenience and pick-up from customer’s premises service. Business PBusiness Post is a one-stop shop service to manage entire mail-out process. It provides cost-effective and professional mailing services, including printing, collating, inserting, sealing, and addressing to meet specific business needs. Media PostMedia Post is an innovative and effective vehicle for Brand and Marketing Managers to communicate their corporate message across the nation. Greeting PostGreeting Post is an innovative product of India Post comprises of a card with envelop with pre-printed postage stamp upon the envelope. It used to express yourself perfectly on every occasion, festival or event. Logistics PostLogistics Post caters to any demand for moving goods, parcels and consignments in terms of delivery deadline and quality of service. It offers the possibility of monitoring the delivery progress at all times....
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Strategy Essay
  • India Post Essay
  • Essay on Strategy
  • Post Independent india in The God of Small Things Essay
  • Types of Post Offices in India Essay
  • Volkswagen India- Marketing Strategy in India Essay
  • Essay about Porsche Strategy
  • Marketing Strategy of Samsung in India Essay

Become a StudyMode Member

Sign Up - It's Free