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Topics: Wal-Mart, Department store, Marketing Pages: 4 (897 words) Published: October 1, 2013
Combining the strengths, weaknesses, opportunities, and threats gave us a platform to develop strategies that we feel most important. SO STRATEGIES
Market penetration to hold and increase market share
Market development to catch larger portion of baby boomers
Continue to acquire new stores
Keep up with the latest technology
WO STRATEGIES
Changing the culture of food consumption from traditional grocery items to organic foods Increase employee retention
ST STRATEGIES
Capture and sustain pharmacist positions
Differentiate from large discount stores
Adjust to rising health care costs
Market development in web/online
Keep up with and improve web and online applications
WT STRATEGIES
Utilize PBM to differentiate from Walgreens

SO Strategies Pros and Cons:
Market penetration to hold and increase market share
Market development to catch larger portion of baby boomers
Optimize PBM to meld with health care reforms
Continue to acquire new stores
Keep up with the latest technology
Our SO strategies use CVS’ strengths to take advantage of opportunities. This strategy involved gaining customers by taking them away from competitors, find new customers and convince current customers to use more of CVS’s products/services. New stores will need to be acquired or built as well. CVS will entice new customers with its loyalty program, increasing generic drugs and store items as well as add organic foods. Pros:

We can already have an loyalty card program will be very attractive to customers of competitors who do not have the program. The current users of the loyalty program can also be individually targeted based on their spending habits. Cons:

Signification increase in the marketing budget and personnel will be needed. Advertisement will need to be done to include detail on the discounts and saving which will increase the cost of marketing. More stores increase overhead and it will increased fixed costs. More nurse practitioners and pharmacist will...
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