Inbetween The Blinks Case Study

You may recognize her name from WRAL news, but Tara Lynn has discovered a new career path she is extremely passionate about. Lynn had always been interested in photography and scrapbooking since she was a little girl. InBetween the Blinks is Lynn’s very own photography business, focusing on capturing memories of dogs and cats, and their personalities and bonds with their owner’s.

Lynn graduated from the University of North Carolina at Chapel Hill in 2006, and started her career as a news reporter and producer in Charleston, South Carolina. She quickly fell in love with the charm of Charleston, and is always looking for a reason to go back. At this time, her husband was attending law school in North Carolina, and the couple had the itch for
“I start with the four-legged kids and it is fun to see the families grow,” said Lynn. “I end up taking photographs with the two-legged kids too!” Lynn tends to photograph families with a variety of pet parents. Her typical clients consist of younger couples who do not have children, and older couples who have grown children. Lynn enjoys taking photos of families every year, such as Christmas cards or yearly sessions, mainly to see the families grow. One of her favorite sessions to photograph are of senior pets. She sees the most reward from knowing that her clients have the memories she has photographed, before they pass. Lynn will receive emails from clients, thanking her for her photography, when they are in the process of saying goodbye to their pet. “I see photography as a gift, and I am so grateful I can share it with
“You need to be able to weather the storm, the highs and the lows, and if there is a low, be able to bounce back,” said Lynn. She explained that being a solo entrepreneur can be exhausting at times, because you control all the parts of the business on your own. She advocates becoming apart of a local community, like Shop Local Raleigh, so you can make a network of trusted partners you can reach out to. Lynn is looking at 2017 as a learning experience for InBetween the Blinks. She had a baby in the spring and it is hard for her to create a predictable income not only because photography is seasonal, but because her life is focused on being a mother. Lynn is taking this opportunity to market and analyze InBetween the Blinks, so that she can be prepared for the busier months in the