In-N-Out Burger prides itself in quality food with the best possible customer service for a fast food restaurant. Best possible customer service? Ever wonder why it seems as if the associates are more aware of the elderly and the families there than you and your friends? In this paper, I will be informing you how different people are treated at one of our favorite restaurants. Through weeks of research, I have gathered enough information to show that the elderly and full on families due in fact receive better service than an average person does. I carried out my research at my local In-N-Out Burger in Temecula, California. I decided to place them in these three specific categories: teenagers, adults and elderly. I also mention if they were alone or in a group. I chose these categories because I feel that they would give me the best possible results. I observed several different behaviors including the way the customers acted upon arriving to the restaurant and the reaction of the associates when taking the order. These observations were vital to the research because it is the data needed to confirm my assumptions.
During my research, I encountered many different instances that show evidence that customers at In-N-Out are treated differently. In observation 5, a typical couple in there mid 30’s arrives embracing each other coming in to enjoy a nice dinner. The kind associate greets them with a smile and politely takes their order. This may seem like any other ordinary behavior at In-N-Out, but immediately after this couple finishes taking their order, a family of six arrives. This family consists of 2 adults, 2 kids and 2 elders. As stated in observation 6, the associate was extremely nice, far more polite to this family then the previous couple mentioned in observation 5 especially to the elders. The associate offered extra help and ensured the order was taken correctly. This isn’t the only occurrence of this happening. In fact, a similar incident happens in...
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