In the eyes of its customers, In-N-Out Burger provides them a huge value that they are willing to go well out of their way for. From In-N-Out’s beginning, their marketing plan has been simple and effective in order to capture value from its customers. For this to happen, In-N-Out needs to understand the market place and their customers needs and wants. In this case, In-N-Out knows that their customers do not just want a burger from a large chain restaurant, but one from a restaurant that has kept its original philosophy in place, “Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment” (Principles 33). This philosophy has helped to keep the company on track and to continue capturing value from its customers. In-N-Out Burger’s customer-driven marketing strategy is very effective. They know that to have satisfied customers they must have happy, and motivated employees. In-N-Out pays their employees very well compared to other burger chains salaries and offers multiple benefits for all of its workers. This keeps the employees happy, which in turn, makes the customers feel good about eating there (Principles 33-34). In-N-Out Burger needs to deliver superior value to their customers by constructing and integrating a marketing plan. This plan incorporates a supply and distribution system that is unique to the industry. Many of In-N-Outs competitors have a complex distribution service with food products coming from factories all over the country. In-N-Out has always kept their menu simple, by never changing it. They keep company owned distributors close to their stores, they use only fresh foods, and none of their ingredients are prepared in a factory (Principles 33). Customers value this business strategy, which is what In-N-Out wants to create higher customer satisfaction. In-N-Out does not spend a lot on advertising. They spend approximately one percent of the companies’ revenue on...
Bibliography: Kotler, Philip, and Gary Armstrong. “Define Marketing and the Marketing Process.”
Principles of Marketing. 15th ed. Upper Saddle River, NJ: Pearson, 2014. 6+
Please join StudyMode to read the full document