THE BENEFITS ILOCANOS CAN GET AND THEIR REASONS
FROM BUYING IMPORTED CLOTHES OVER
THE LOCALLY-MADE ONES
A Research Proposal
The Faculty of College of Business, Economics and Accountancy Mariano Marcos State University
Batac City, Ilocos Norte
In Partial Fulfilment
of the Requirements for the Degree
Bachelor of Science in Business Administration
Major in Marketing Management
YOLLYMEL JOY M. JEREZ
TABLE OF CONTENTS
CHAPTER I: Introduction
Background of the study
Statement of the problem
Scope and delimitation
Significance of the study
Operational definition of terms
CHAPTER II: Research Methodology
Locale of the study
Sample and population
Satistical treatment of data
CHAPTER III: Review of related literature
BACKGROUND OF THE STUDY
Ilocanos are fond of clothes. They are “fashionista” in so many aspects. This is despite the very slim budget they have they can still afford to buy expensive, original and imported clothes. What’s the reason? Colonial mentality was conceived during the American period. With so many products imported by the Americans, Filipinos were influenced and brainstormed that local products are no match compared those made in other countries. And that, majority of Ilocanos at present, because of their colonial mentality, always prefers or imports foreign products to local ones. Thinking that foreign products are always good, the better, the best, and the local ones are of poor or no quality at all. (Royeca 2009) Indeed, Filipinos are the only ones in Asia who prefer foreign things than their own. And those foreign products are burden and barrier for the progress of the Philippine economy, especially on industries producing Philippine made merchandise (Andres and Ilada 1987.) Statement of the Problem
This study will be conducted to analyze the benefits Ilocanos can get and their reasons from buying imported clothes over the locally-made ones. Specifically, the study will find answers for the following questions: 1.
Why do Ilocanos choose to buy clothes made from other countries rather than our local products? 2.
How can Ilocano producers/sellers of clothes make their products stand-out among those coming and made from abroad Hypothesis
The number of purchased locally made clothes is being affected by how usual a customer patronizes imported clothes, and the number of Ilocano buyers. If Ilocanos tend to buy or patronize more imported ones, then lesser locally made clothes will also be purchased. In addition to this, the lesser the number of Ilocano buyers, the lesser also for the locally made clothes to be purchased. However, there are still some factors that affect the said situations. These are the price and benefits customers can get. For some Ilocano buyers, they based their buying decision on the price of the product or the benefits they can get from buying such, without considering if it’s either imported or locally made.
Scope and Delimitations
This study entails to determine the reasons why Ilocanos choose to buy imported rather than those made in the Philippines. Moreover, the study will also be able to determine the benefits that they can get from buying such. In addition to this, the study will be able to determine what local producers/sellers are doing to make their products competitive with imported ones.
Significance of the Study
Result of this will make the local marketers or producers aware of the locally made in order to sustain customer’s trust to patronize their own.
Operational definition of terms
This Study will be using the Descriptive Resesarch Design particularly the Focus Group Discussion. Through this, we will gather data about the Ilocano’s reasons of patronizing imported clothes more than locally-made ones, and what the Ilocano...
Bibliography: When(2nd semester SY 2012-2013) | Where |
October 20-25 | # 1-N Ricarte |
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