Implement and Monitor marketing activities

Topics: Marketing, Strategic management, Marketing strategy Pages: 2 (803 words) Published: November 2, 2014

CAC
Implement and Monitor Marketing Activities
Assignment 1
Celine Rosburger
Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc401139146 \h 2BBQfun marketing strategies analysis PAGEREF _Toc401139147 \h 2Conclusion PAGEREF _Toc401139148 \h 4

IntroductionBBQfun is company specialised in outdoor lifestyle supplies. The company is mainly implemented in Brisbane and its surroundings and aim at growing throughout the country. In order to achieve this goal, BBQfun has established a few marketing strategie. The goal of this report is to analyse these strategies and ultimately their efficiency. BBQfun marketing strategies analysisAt BBQfun, stakeholders are responsible for the management of the company’s operations. Indeed, according to the CEO’s statement, “For our stakeholders it has always been about stewardship and to adhere to professional and moral standards of conduct in all that we do”. Although the organisational review does not expand on the stakeholders’ moral and professional standards, it can be assumed that the word “stewardship” means management. Management is a broad word that would need to be defined in more details. Indeed, it does not appear throughout the organisational review that the different stakeholder’s roles are clearly and precisely defined. Hence questions can be raised about who is responsible for the marketing activities at BBQfun and how implementation and monitoring are conducted. According to the organisational review, the marketing and non-marketing professionals are “self-directed teams”. Hence another question can be asked on how strategies are communicated to them and what kind of briefing they had received to implement such strategies. It also raises the question of consistency throughout the different stores, especially if BBQfun aims at being a national company. Indeed the BBQfun’s big picture is to be a national leader in its industry within the next ten years. However, there is no information on the short term...
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