What is a SWOT analysis and what is its purpose? The acronym SWOT is short for strengths, weaknesses, opportunities, and threats. Namely, strengths and weaknesses are analyzed internally, but opportunities and threats are analyzed externally. However, to perform “the SWOT analysis is complex; it involves political, economic, societal, and technological factors known as the acronym (PEST)” (Swotmatrix). With this in mind, the author conducted a SWOT analysis interview on Friday, August 3rd-4th with Affordable Dentures, 5800 SW 21 ST, Topeka, KS, 66604. The author met with David N. Wexler D.D.S. and Administrative Assistant Mrs. Sammie Kennedy. Indeed, the interview provided the author an objective perspective of Affordable Dentures (AD) client base and services. Therefore, the purpose of this essay is to describe the strengths weaknesses, opportunities, and threats for Affordable Dentures to identify key areas for improvement.…