Impacts of T.V
European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol 4, No.9, 2012
www.iiste.org
Effect of Satellite Television on the Culture of Bangladesh: The Viewers Perception
Robaka Shamsher* Mohhammad Nayeem Abdullah School of Business, Lecturer, Independent University Bangladesh, Chittagong 12, Jamal khan Road, Chittagong4000, Bangladesh. * E-mail of the corresponding author: robaka.shamsher@gmail.com Abstract Satellite television started its journey in Bangladesh in 1992 and become a demanding business in the field of recreation. Before that state regulated Bangladesh Television (BTV) was the only dominant medium of entertainment for an extended twenty-eight years (1964-1992). Bangladesh Television (BTV) ended its monopoly power with the penetration of Satellite TV in 1992. But unfortunately due to these foreign satellite channels gradually people of Bangladesh are losing their Bengali norms and customs and getting used to the foreign lifestyles which are detrimental to the social norms and values of Bangladesh. This study has been conducted to understand the influence of satellite television on the culture of Bangladesh. Keywords: Satellite television, Bangladesh Television (BTV), culture, Bangladesh. 1.0 Introduction
The role of technological development in society has long been an interesting area and an important intellectual issue for both academics and researchers. The influence of technological development is changing the present world very rapidly. Changes are taking place in all spheres of life and ultimately changing the social and cultural belief systems. Technological advancement is the one which is playing a major role for this change. The introduction of satellite television is one of the dimensions of this technological advancement which has a definite effect on the social and cultural area of Bangladesh. For these changes, human behavior is also changing and therefore, the study of changes in the human
www.iiste.org
Effect of Satellite Television on the Culture of Bangladesh: The Viewers Perception
Robaka Shamsher* Mohhammad Nayeem Abdullah School of Business, Lecturer, Independent University Bangladesh, Chittagong 12, Jamal khan Road, Chittagong4000, Bangladesh. * E-mail of the corresponding author: robaka.shamsher@gmail.com Abstract Satellite television started its journey in Bangladesh in 1992 and become a demanding business in the field of recreation. Before that state regulated Bangladesh Television (BTV) was the only dominant medium of entertainment for an extended twenty-eight years (1964-1992). Bangladesh Television (BTV) ended its monopoly power with the penetration of Satellite TV in 1992. But unfortunately due to these foreign satellite channels gradually people of Bangladesh are losing their Bengali norms and customs and getting used to the foreign lifestyles which are detrimental to the social norms and values of Bangladesh. This study has been conducted to understand the influence of satellite television on the culture of Bangladesh. Keywords: Satellite television, Bangladesh Television (BTV), culture, Bangladesh. 1.0 Introduction
The role of technological development in society has long been an interesting area and an important intellectual issue for both academics and researchers. The influence of technological development is changing the present world very rapidly. Changes are taking place in all spheres of life and ultimately changing the social and cultural belief systems. Technological advancement is the one which is playing a major role for this change. The introduction of satellite television is one of the dimensions of this technological advancement which has a definite effect on the social and cultural area of Bangladesh. For these changes, human behavior is also changing and therefore, the study of changes in the human