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Impact of Violent Content on Children

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Impact of Violent Content on Children
Gaurav Masram Brian Rapp Media Literacy and Research Methodologies December 6, 2012 The Entertainment Industry, Media Practices and Violent Content: Its Impact on Children: A Conceptual Analysis The entertainment industry has regularly attempted to influence the audience in an aggressive manner, with marketing practices and newer information, by ever changing technology and mixed media types. However, show business is not unaffected by violent content and unethical marketing practices. Various instances have emerged during the past few years where children influenced by violent content commit extremities like gun-shootouts at malls, movie theaters and universities. The research paper takes conceptual approach to examine the various factors that affect children. Furthermore, it presents arguments based on different event studies, correlational research and experiments; it also dives into findings mystery shoppers survey conducted by Federal Trade Commission (Lordan, 2011). The violent content not only questions the quality standard of the media but also poses a serious threat to children. The violence shown on different media types influences children to behave aggressively at home, and school, persuade their tendency towards drugs and criminal instances. Robert Durant (Wake Forest University, Winston-Salem, NC, USA) studied the effect of WWE (World Wrestling Entertainment) on children. It suggest more than 35 million people in the U.S watch WWE: violent content, vulgar gestures and foul language influence children’s behavior (especially the girl child), directly associated the increased aggressive behavior to leaning towards drugs, cigarettes and alcohol (McLellan, 2002, ¶ 2). In addition to Durant’s research, Dafna Lemish (Tel Aviv University, Israel) examined effects of WWE on more than 900 children aging from 7 to 12; study proved that exposure


Cited: * Bainbridge, J. (2010). Fully articulated: The rise of the action figure and the changing face of 'children 's ' entertainment. Continuum: Journal Of Media & Cultural Studies, 24(6), 829-842. doi:10.1080/10304312.2010.510592 * Hall, R. W., Day, T., & Hall, R. W. (2011). A Plea for Caution: Violent Video Games, the Supreme Court, and the Role of Science. Mayo Clinic Proceedings, 86(4), 315-321. doi:10.4065/mcp.2010.0762 * Hemphill, T. A. (2003). The Entertainment Industry, Marketing Practices, and Violent Content: Who 's Minding the Children?. Business & Society Review (00453609), 108(2), 263-277. doi:10.1111/1467-8594.00164 * Lordan, B. (2011, April 20). Ftc undercover shopper survey on enforcement of entertainment ratings finds compliance worst for retailers of music cds and the highest among video game sellers. Retrieved from http://www.ftc.gov/opa/2011/04/violentkidsent.shtm * McLellan, F. (2002). Do violent movies make violent children?. Lancet, 359(9305), 502. * Powell, L. C. (2003). On (Not) “Coloring in the Outline”. Journal Of Social Issues, 59(1), 197-211. * Rabkin, R. (2002). Children, Entertainment, and Marketing. Consumers ' Research Magazine, 85(6), 14. * Van Der Molen, J. (2004). Violence and Suffering in Television News: Toward a Broader Conception of Harmful Television Content for Children. Pediatrics, 113(6), 1771-1775. Vittrup, B. (2009). WHAT US PARENTS DON 'T KNOW ABOUT THEIR CHILDREN 'S TELEVISION USE. Journal Of Children & Media, 3(1), 51-67. doi:10.1080/17482790802576972
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