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Impact of Tvc

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Impact of Tvc
PROJECT REPORT ON

IMPACT OF TV COMMERCIAL ON CONSUMER BEHAVIOUR

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|A PROJECT REPORT ON |
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|“IMPACT OF TV COMMERCIAL ON CONSUMER BEHAVIOUR” |
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|SUBMITTED BY |
|“MR. HEMANT ________” |
|FOR THE DEGREE OF |
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|THE BACHELOR OF MANAGEMENT STUDIES |
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Bibliography: • Ronald Berman, Advertising and Social Change (Beverly Hills, CA: Sage, 1981), p. 13 • Fer Erdogan, Michael J • Kate Fitzgerald, "Hallmark Alters Focus as Life Styles Change, "Advertising Age, 1994 • Maxine Wilkie, “Scent of a Market”, American Demographics,1995
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