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Impact of Tv Channels
Global Journal of Management and Business Research
Volume 12 Issue 17 Version 1.0 Year 2012 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853

Impact of Television Food Channels on Society
By Suhail Aziz Zaidi, Sehrish Suhail Zaidi & Muhammad Akram Naseem
University of Lahore, Pakistan Abstract - The objective of this is paper to study the impact of TV food channels on society, with respect to economic, social and psychological aspects. Survey method is used to collect the primary data. In subcontinent eating is source of pleasure, entertainment, fun, and way to express love & respect to others. No clear evidence, but assumed by anthropologists that cooking fires began only about 250,000 years ago, accidently. Television is most effective means of communication; it has altered our activities, family and social interaction patterns, cultural practices, domestic & personal expenditure, and has greatly influences in decision making procedure. In Pakistan there are three 24-hours dedicated food channels, and study depicts they have created three factors in society i.e. Improvement, Change, and Awareness.

Keywords : Food, Change, Impact, TV Food Channels, Effective Means, Society. GJMBR-B Classification : FOR Code :150401 JEL Code:I31, I38

Impact of Television Food Channels on Society
Strictly as per the compliance and regulations of:

© 2012. Suhail Aziz Zaidi, Sehrish Suhail Zaidi & Muhammad Akram Naseem. This is a research/review paper, distributed under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License http://creativecommons.org/licenses/bync/3.0/), permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Impact of Television Food Channels on Society
Suhail Aziz Zaidi , Sehrish Suhail Zaidi & Muhammad Akram Naseem
Abstract - The objective of this is
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