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Impact of Tourism

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Impact of Tourism
Vatel International business school | Economics of Tourism | Research Work | | Hassan Rafique | 11/30/2011 |

An insight to the economic potential of Pakistan in terms of tourism |

Table of Contents

A General Abstract…………………………………………………….. 3
Heritage Tourism………………………………………………………. 4
Religious/ Spiritual or Pilgrimage Tourism………………………….. 4
Cultural Tourism……………………………………………………….. 4
Adventure or Eco Tourism……………………………………………. 4
Wildlife Tourism………………………………………………………… 5
Sports Tourism…………………………………………………………. 5
Negative Factors……………………………………………………….. 6
Tourism Pakistan – A SWOT Analysis………………………………. 7
The Effects of Tourism on the Economy…………………………….. 11
Strategies for Tourism Development in Pakistan…………………… 14
Promoting Sustainable Growth……………………………………….. 14
Tourism Infrastructure & Business Environment……………………. 17
The Economic Impact of Tourism Growth in Pakistan……………… 19
Cost Benefit Analysis…………………………………………………… 21
Conclusion……………………………………………………………….. 22
References………………………………………………………………. 24

Pakistan – A General Abstract

The map as shown above is the way Pakistan was after its independence from British India. It rose as a modern nation on the 14th of August, 1947. All of the four provinces of Pakistan have been blessed with the unique composure of heritage, culture and one of the grand terrains of mountains which are both known for their fertility and uniqueness. Green fields, deserts, rivers, sea shores and landscapes that have been revitalized with friendly and hospitable citizens make Pakistan a truly magnificent tourist destination with a different palette. Pakistan is known for its mountainous regions in the north. These include the Hindukush, Karakoram and the Great Himalaya which form the densest concentration of the highest peaks in the world. On the other hand it has the Kalam Valley which is also infamously known as the Switzerland of Asia. The Hunza and Chitral valleys of Pakistan are homes of the



References: 1. Pakistan (2008). http://travel.mapsofworld.com/pakistan/culture.html, visited on 10-05-2008. 2. PTDC (2002). Tourism Survey report by Government of Pakistan. In the Annual Report by the Ministry of Tourism, Pakistan Tourism Development Corporation. 3. Tourism in Pakistan (2008). http://www.un.org.pk/unic/pdf/tourism.htm, visited on 03-08-2008. 4. Pakistan (2003). Statistics of Pakistan 2003, In the Federal Bureau of Statistics Report, Pakistan. 5. Blanke, J. and Chiesa, T. (2009). The Travel & Tourism Competitiveness Report 2009. In World Economic Forum. 6. World Tourism Organization (2005). Tourist market trends, published by WTO edition 2005. 7. Serena Hotel (2009). http://upload.wikimedia.org/wikipedia, visited on 15 Oct 2009. 8. Land Slide (2009). http://www.emergencyresponse.eu, visited on 15 Oct 2009. 9. Kakar, M. K. and Khalil, S. (2007). ‘The relation between tourism and employment in Pakistan’. 10. Baloch, Q.B. (2007). ‘Management tourism in Pakistan – a case study of Chitral’. Master’s Thesis Report: Department of Management Sciences, Qurtuba University of Science and Information

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