Impact of Social Class
Impact of social class, culture, sub culture and cross culture factors on consumer behavior in Malaysia.
Social class is a ranking in social system that perceived by other members of society. Social class can be measured by three ways, which is subjective measures, reputational measures and objective measures. Subjective measures are a approach by asking an individual how they determined their own social class positions (lower, middle, upper class). Reputational measures is a selected society informants to judge concerning of the social class of other society. Objective measures are based on selected demographic concerning to the individual through questionnaires. Social class can give an impact to consumer behavior in Malaysia by determined where they want to shop for example. Malaysian people tend to avoid the stores that have an image to social class. For instant, upper class consumers will only go to an exclusive shopping mall like Pavilion, Suria KLCC. Social class also is the pursuit of leisure that can be seen on how people in Malaysia choose their recreational and leisure time activities. For the lower class itself, they tend to spend more time at home by watching television rather that to go out to cinemas. But on the other hand, for the upper class consumer, they will go out and play golf, spend their leisure time on spa with their families or even business partner.
There is no specific definition for culture, but we can sum it up as culture is a way of our life. Culture actually can be includes as material and non material objects that can be found among us. The way consumer dress, eat, or even the way consumer spend their leisure time are component of culture. From marketing perspectives, culture can determined on how consumer choose how to satisfy their ends. For example, Malaysian advertising is extensive and most of them reflects by many Western values. Culture can be categorized by 5 aspects. The invisible hand of culture
Social class is a ranking in social system that perceived by other members of society. Social class can be measured by three ways, which is subjective measures, reputational measures and objective measures. Subjective measures are a approach by asking an individual how they determined their own social class positions (lower, middle, upper class). Reputational measures is a selected society informants to judge concerning of the social class of other society. Objective measures are based on selected demographic concerning to the individual through questionnaires. Social class can give an impact to consumer behavior in Malaysia by determined where they want to shop for example. Malaysian people tend to avoid the stores that have an image to social class. For instant, upper class consumers will only go to an exclusive shopping mall like Pavilion, Suria KLCC. Social class also is the pursuit of leisure that can be seen on how people in Malaysia choose their recreational and leisure time activities. For the lower class itself, they tend to spend more time at home by watching television rather that to go out to cinemas. But on the other hand, for the upper class consumer, they will go out and play golf, spend their leisure time on spa with their families or even business partner.
There is no specific definition for culture, but we can sum it up as culture is a way of our life. Culture actually can be includes as material and non material objects that can be found among us. The way consumer dress, eat, or even the way consumer spend their leisure time are component of culture. From marketing perspectives, culture can determined on how consumer choose how to satisfy their ends. For example, Malaysian advertising is extensive and most of them reflects by many Western values. Culture can be categorized by 5 aspects. The invisible hand of culture