Impact of Shopper, Store and Situational Factors on Store Image, Satisfaction and Loyalty of Customers
Final Research Project
On
Impact of Shopper, Store and Situational Factors on Store Image, Satisfaction and Loyalty of Customers
A Study on Westside Stores
Submitted in partial fulfillment of the Post-Graduate Diploma in Management
(PGDM) Programme
Submitted by:
Aniket Vanjre
Atharva School of Business
Malad- Mumbai
Acknowledgment
I hereby take this opportunity to thank Apeejay School of Management for providing me an opportunity to do a research project on Westside Store.
I express my sincere gratitude to my mentor and guide, Prof. Etinder Pal Singh who always provided me with necessary inputs, guidance and direction to carry out this project. He provided me access to different domains of knowledge from where I collected inputs for this project.
I would also like to thank Mr. Som Aditya Juyal who gave me the first move towards retail by teaching. It was his knowledge that I was inspired upon to look forward to this project from early days.
Last but not the least, my million thanks to all the people including customers, retailers whom I have conversed with and taken inputs from to move ahead and complete this project.
Certificate
This is to certify that the Final Research Report titled ‘Impact of Shopper, Store and Situational Factors on Store Image, Satisfaction and Loyalty of Customers’ has been submitted in partial fulfillment of the requirement of Post-Graduate Diploma in Management (PGDM) Programme at Atharva School of Business
This Final Research Report is an original work and has not been submitted in part or full to this Institute or any other university for award of any degree or diploma course.
(Prof. Etinder Pal Singh)
Table of Contents
Acknowledgment……………………………………………………………….2
Executive Summary………………………………………….………………...5
Introduction…………………………………………………………………….6
Literature Review………………………………………………………………8
On
Impact of Shopper, Store and Situational Factors on Store Image, Satisfaction and Loyalty of Customers
A Study on Westside Stores
Submitted in partial fulfillment of the Post-Graduate Diploma in Management
(PGDM) Programme
Submitted by:
Aniket Vanjre
Atharva School of Business
Malad- Mumbai
Acknowledgment
I hereby take this opportunity to thank Apeejay School of Management for providing me an opportunity to do a research project on Westside Store.
I express my sincere gratitude to my mentor and guide, Prof. Etinder Pal Singh who always provided me with necessary inputs, guidance and direction to carry out this project. He provided me access to different domains of knowledge from where I collected inputs for this project.
I would also like to thank Mr. Som Aditya Juyal who gave me the first move towards retail by teaching. It was his knowledge that I was inspired upon to look forward to this project from early days.
Last but not the least, my million thanks to all the people including customers, retailers whom I have conversed with and taken inputs from to move ahead and complete this project.
Certificate
This is to certify that the Final Research Report titled ‘Impact of Shopper, Store and Situational Factors on Store Image, Satisfaction and Loyalty of Customers’ has been submitted in partial fulfillment of the requirement of Post-Graduate Diploma in Management (PGDM) Programme at Atharva School of Business
This Final Research Report is an original work and has not been submitted in part or full to this Institute or any other university for award of any degree or diploma course.
(Prof. Etinder Pal Singh)
Table of Contents
Acknowledgment……………………………………………………………….2
Executive Summary………………………………………….………………...5
Introduction…………………………………………………………………….6
Literature Review………………………………………………………………8