Impact of Print Media on Consumer Buying Behaviour

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Topics: Advertising
A
Summer Training Report

On
“IMPACT OF PRINT MEDIA ON CONSUMER BUYING BEHAVIOUR”
Submitted for partial fulfillment of requirement for the award of degree

Of

Master of Business Administration
Of
CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY
BHILAI (C.G.)
Session 2012-14

Supervised By External Guide Supervised By Internal Guide Submitted by:
Prof. Gazala Y. Ashraf Chhavi Patel
Asst. Prof. Roll No.5057612074 Department of Management MBA- II -Semester Section – A FACULTY of Management
DISHA Institute of MANAGEMENT AND Technology
(Disha Education Society)
Satya Vihar, Vidhansabha-Chandrakhuri Marg, Mandir Hasaud,
Raipur (C.G.) 492007

DECLARATION

I, the undersigned solemnly declare that the report of the research work entitled
“IMPACT OF PRINT MEDIA ON CONSUMER BUYING BEHAVIOUR” is based on my own work carried out during the course of my Study under the supervision of PROF.GAZALA YASMIN ASHRAF.

I assert that the statements made and conclusions drawn are an outcome of my research work. I further declare that to the best of my knowledge and belief the report does not contain any part of any work which has been submitted for the award of any other degree/ diploma/ certificate in this University.

…………………………… (Signature of the candidate) CHHAVI PATEL Roll No.: 5057612074

CERTIFICATE BY GUIDE

This to certify that the report of the project submitted is the outcome of the research work entitled “IMPACT OF PRINT MEDIA ON CONSUMER BUYING BEHAVIOUR” carried out by CHHAVI PATEL bearing Roll No.:5057612074 & Enrollment No.:AK5458 carried by under my guidance and supervision for the

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