Before you do this assignment, review the documents in Module 2 under "Case Study Instructions." With the following questions in mind, develop a case analysis. ***Additional Note: Please make sure to specifically answer each question below. 1. Would you go under the knife to enhance your career opportunities? Why or why not? 2. What negative stereotypes are fueling the use of cosmetic surgery to change one's appearance? 3. To what extent does the Pygmalion effect, Galatea effect, and Golem effect play a role in this case? Explain 4. Based on this case and what you learned in this chapter, do the skills that come with age and experience count for less than appearance in today's organization? Discuss your rationale.
How Plastic Surgery Can Boost Your Career
More Americans go under the knife to move up the corporate ladder—and some say it makes sense By Liz Wolgemuth
Posted May 12, 2008
The media, and its consumers, generally keep conversation about plastic surgery and careers pegged on a couple of figures: the aging Hollywood idol and the would-be Hollywood idol. Cosmetic surgery is de rigueur in the movie and TV business—pretty understandable given how much looks matter on-screen and in career trajectories.
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But there's increasing research that says looks matter in jobs beyond the silver screen—that beautiful people make more money and have more opportunities for advancement. So it's no real surprise that plastic surgery is being deployed as an instrument of career advancement by men and women in office suites far from the glare of the klieg lights. "In the corporate world, there's a lot of emphasis on image, and image goes with self-confidence," says Antonio Armani, a Beverly Hills, Calif., cosmetic surgeon who specializes in hair transplants. "I think a lot of people do invest money in improving their looks because they feel this is one way they can go up the corporate ladder." The American Academy of Facial Plastic and Reconstructive Surgery reports that, among last year's most prominent trends, about two thirds of its members reported seeing men and women who requested cosmetic surgery because they wanted to remain competitive in the workplace. In his nine years of practice, Armani says there has been a growing desire among corporate men—often working in finance—to look younger. But as a career investment, a youthful hairline doesn't come cheap. Armani says a typical transplant procedure costs from $15,000 to $35,000. While his patients are often wealthy, many younger men are financing the cost. Recently, a marine coming off active duty took out a $25,000 loan for his surgery, Armani says, because he "wants to look good" as he heads into law school. "When we look at people, we are naturally attracted to people who are more attractive," Armani says. There's research to back up that claim. Gordon Patzer, author of Looks: Why They Matter More Than You Ever Imagined and a longtime researcher on the impact of physical attractiveness, can run through a laundry list of study results that point to the advantages of being good looking. Cuter newborns in a nursery are touched, held, and talked to more than less attractive babies. Elementary school teachers unknowingly tend to hold higher expectations for better-looking children. Parents may be less protective of less-attractive children. Then, when people reach working age, good-looking college graduates are more likely to get hired. Employees themselves tend to be willing to do more for better-looking bosses. Attractive supervisors are perceived as more credible and more persuasive. So what does this mean for those of us who want to get ahead but don't look like Brad or Angelina? Well, higher education can improve physical appearance in others' eyes. And Patzer recommends working out, eating well,...
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