Impact of Media

Topics: Advertising, Mass media, Junk food Pages: 3 (906 words) Published: September 5, 2013
Media plays an extensive role in an individual’s daily life. Right from the second you wake up till you go to bed after saying goodnight to your wife, kid, parents, siblings or friends, you are surrounded in a world built just for you by the media. With the advent of advanced technology, there has been a drastic shift from the telegraph, and then the radio, newspapers, magazines and now to the most widely used- the internet. Our daily activities depend heavily on the information that is provided to each one, and the way that is communicated to them, be it entertainment, hard or soft news, personal relationships, travelling, or even healthcare. The influence of the mass media operates with the mission of providing one with more information than they might have expected. This could relate to the decisions made at the workplace which may be based on the information that come from television, newspapers, the internet, friends, family or any other related individual. The mass media works is like a pull factor- it just drags you into its world, and makes you believe that whatever you do, you see and you hear is true, and the most trustable. They come to you, not just to provide information, but also to lead you into their world, which ultimately makes you realize that most of the decisions, values and beliefs are based on what we know for a fact, our assumptions and our own experience.

Development of media through the ages
Media is basically dominated by five major companies. They are Time Warner, VIACOM, Vivendi Universal, Walt Disney, and News Corp. These companies own 95% of all the media we get every day. They cover up the major entertainment parks, entertainment movie studios, television and radio broadcast networks and programming, video news and sports entertainment. With different opinions and beliefs shaped by people depending on the various elements that are provided by these media companies, it is important to keep a check on how they might bring a...
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