Impact Of Internet On Modern Youth The content of the current media culture is often blind to a young person’s cultural,economic and educational background. The concept of a media culture has evolvedowing to the increased volume, variety and importance of mediated signs and messagesand the interplay of interlaced meanings. In the world of young people, the media are saturated by popular culture and penetrate politics, the economy, leisuretime and education. At present, the global media culture is a pedagogic force that has the potential to exceed the achievements of institutionalized forms of education. As Henry Giroux puts it:“With the rise of new media technologies and the global reach of the highly concentrated culture industries, the scope and impact of the educational force of culture in shaping and refiguring all aspects of daily life appear unprecedented. Yet the current debates have generally ignored the powerful pedagogical influence of popular culture ,along with the implications it has for shaping curricula, questioning notions of high-status knowledge, and redefining the relationship between the culture of schooling and the cultures of everyday life.” 6The concept of media culture encompasses not simply symbolic combinations of immaterial signs or capricious currents of old and new meanings, but an entire way of life7 in which images, signs, texts and other audio-visual representations are connected with the real fabric of material realities, symbols and artificialities.8Media culture is pervasive; its messages are an important part of the everyday lives of young people, and their daily activities are structured around media use. The stories and images in the media become important tools for identity construction. A pop star provides a model for clothing and other style choices, and language used by a cartoon character becomes a key factor in the
