IMPACT OF CINEMA ON THE INDIAN SOCIETY
Cinema has become the most powerful form of Mass Media since the day it was introduced to the world. The Lumiere Brothers who invented the ‘ Cinematograph’ ( a compact and portable device which with a few adjustments could be used as a projector , camera or a printing machine) declared that the cinema is an invention without a future. The primitive form of cinema were ‘ living photographic pictures’ which attempted to produce reality. If Cinema in reality was considered to be an invention without a future, it wouldn’t have ceased to exist till the present age and develop to its current stature with powerful attributes. The dawn of Indian Cinema marked its birth and development after the first cinematographic exhibitions which were held in Mumbai during the month of July in the year 1896, where Indian Dramatists, photographers, musicians could foresee a tremendous potential in this medium for their innovative productions. Since then there was no looking back for the Indian Cinema Industry which is growing and developing very rapidly in all aspects. The Indian cinema industry has created new vibes and has attained a respectable position in the Global Film maker’s fraternity.
The Indian Cinema producers and the film fraternity have constantly been changing their trends and styles of Film Making according to the ever changing tastes and preferences of the targeted audience. The art of cinema has created a widespread and profound impact on the society. The Indian box office has always been energetic and enthusiastic about every production that is being released every Friday. The art of Cinema and all those who have their strong connections with the silver screen entertainment have always been acknowledged and held in high esteem in the Indian society. The people who call themselves mad followers and fans of a particular Cinema personality do worship their favorite actor / actress with abundant affection and interest....
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