THE GLOBAL CONTEXT OF MODERN BUSINESS
(Unit Code 5Q4Z0008)
ASSIGNMENT BRIEF 2012-2013
You are required to write a 2500 (+/- 5%) word essay on ONE of the topics from the list below. This assignment is weighted at 40% of your grade for this unit.
Choose ONE from the following:
1. Using the example of two countries of your choice, discuss and evaluate the impact of cultural and/or class differences on business.
2. Using a country of your choice as an example, demonstrate and evaluate how the government seeks to compensate for market failures.
3. Critically evaluate the impact of globalization on a particular business or industry in a country of your choice.
4. Discuss and evaluate the international entry strategy of a company of your choice.
5. Examine critically the central ideas of ONE of the major UK political parties in relation to economic policy and business.
Final submission date: 23rd January 2013 (Wednesday).
(a) you must submit a hard paper copy using the assignment bins on the ground floor IMPORTANT - download a front sheet first and attach to your assignment. This contains a barcode with your details, which is used to issue you with an email receipt.
(b) submit an electronic copy through Moodle/ TURNITIN.
Failure to submit in both formats will count as non-submission.
Advice on this assignment
There will be a lecture on preparing for this assignment and advice and support will be offered in your tutorial sessions throughout the term. Ensure you look at the Academic Essay Feedback Form at the end of this assignment to check on how your work will be assessed.
Moodle- “Skills Online”
This is a very useful site for advice on:
Referencing your work
You must use the MMU standard, which is based on the Harvard system. A full guide to this is on the GCMB Moodle page or...
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